The Chris Voss Show Podcast – NO… The Psychology of Sales and Negotiations: 40 lessons in negotiation… from a street-smart negotiator by Brian Will

Every sale you make is a negotiation. If you’re not negotiating price, you’re negotiating with the customer on if they will … or will not … buy from you. Brian Will joins us on the show.

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This book is not about theory.

These techniques have generated billions of dollars in sales.

This book is also not about how to manipulate people into doing something they don’t want to do. It is not hardcore. It is a professional soft-sell, using human nature, psychology, and the power of the right words to move people where you want them to go.

Brian Will Bio:

Brian Will is a serial entrepreneur, an industry-leading business and sales management consultant, and a Wall Street Journal best-selling author. During the course of his career, Brian has created or co-created seven very successful companies in four different industries. These companies were worth over a half-billion dollars at their peak.

He has also done multiple turnaround projects ranging from startups to Fortune 500 companies, helping to drive billions in sales. His multifaceted background gives him the ability to understand and teach agile processes and principles and articulate their implications from multiple perspectives, from the development team to the executive board. Today, Brian owns a growing chain of restaurants, a residential and commercial real estate business, and runs a business mastermind and entrepreneur coaching program. He also serves on the city council in his hometown of Alpharetta, Georgia.

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