Chpter. Partners with Meta to Enable WhatsApp Payments for Businesses

Businesses can now instantly accept payments from their customers directly on WhatsApp, the leading communication platform in Africa.

• Seamless Integration: Businesses can create a product catalog on WhatsApp, allowing customers to browse, checkout, and pay without needing to visit a website or use another app.
• Enhanced Functionality: WhatsApp checkout powered by Chpter features flows that capture delivery information, create invoices, offer receipts, and gather reviews.

chpter. empowers businesses to sell more on social platforms like WhatsApp and Instagram by automating conversations, marketing, and payments through an AI-powered commerce platform.

Transforming E-commerce in Africa

The e-commerce landscape is shifting towards social commerce with integrated shopping and payment solutions like WhatsApp Checkout. This partnership offers businesses a streamlined way to enhance customer experiences and drive growth on platforms where their audience spends the most time.

Key Benefits:

• Wide Adoption: Most people in Africa use WhatsApp for daily communication. Businesses can now leverage this to handle product inquiries, delivery follow-ups, and payment requests directly within the app.
• Increased Revenue Streams: The convenience of in-app payments helps businesses expand their revenue channels and reach a wider customer base.

Customer Experience and Sales Enhancement

Consumers can access a variety of payment options directly on WhatsApp, removing barriers to purchase and encouraging impulse buys. This integration allows customers to complete their entire buying journey on WhatsApp, from browsing products to making payments and booking appointments with advance payments.

Commercial Opportunities:

• Recovering abandoned carts
• Upselling through WhatsApp marketing campaigns
• Collecting advance payments
• Securing cash-on-delivery orders

Why Choose WhatsApp Checkout?

• Product Showcase: Set up a WhatsApp Catalog for customers to browse offerings at any time. Confirm orders and complete payments within a simple flow.
• Higher Conversion Rates: Close the discovery-to-payment loop directly in WhatsApp chats, reducing cart abandonment.
• Multiple Payment Methods: Offer mobile money and debit/credit options for convenient, secure, and trusted payments.
• Enhanced Customer Interaction: Customers can ask questions, receive recommendations, and make purchases within the same conversation. Salespeople can create orders and provide payment links during conversations to maximize sales opportunities.
• Integrated Marketing and Analytics: Send marketing campaigns and promotional offers on WhatsApp. Gain insights into customer buying behavior with real-time analytics, tracking message open rates, click rates, and conversion rates to optimize strategies.

Getting Started with Chpter Checkout on WhatsApp

The setup process is simple and can be completed in a few steps:

1. Create an active Chpter account.
2. Integrate with WhatsApp Business API.

Conclusion

WhatsApp is the most popular chat app in Africa and the preferred channel for consumer-brand interactions, boasting a 98% message open rate and 70% engagement rate. The new payment experience on WhatsApp will delight customers and businesses alike. Chpter is here to make sure your business makes the most out of this exciting communication platform.

For more information or guidance on getting started, contact us at +254 702 00 99 99 or email [email protected]. Turn your customer conversations into sales with Chpter!

Be where your audience is and maximize your sales potential!

Mark Kiarie Good Stuff!