Choosing Your Production Workflow with Braze: A Guide

In the fast-paced world of digital marketing, efficiency and personalization are key. That's why today, we're diving into the latest features from Braze that can enhance your campaign workflows. Whether you're a seasoned marketer or new to the game, understanding the strengths and limitations of different production workflows is crucial.?

Let's explore how to leverage Braze 's Drag & Drop Templates, Modular Content Blocks, and Complex Liquid Layouts to elevate your marketing strategies.

Drag & Drop Templates

Pros:

• No coding required
• Low error risk
• Highly repeatable

Cons:

• Rigid and inflexible
• Limited customization
• High reliance on creative teams
• Limited data/personalization

Best for:

• Business as usual (BAU) high turnaround campaigns
• Low complexity promotions
• Repeatable layouts

?? Ideal for quick deployments, Drag & Drop Templates are your go-to for straightforward campaigns that need to hit the market fast. However, keep in mind the trade-off between flexibility and personalization.

Modular Content Blocks

Pros:

• Highly versatile & scalable
• Ability to mix & match
• Display/hide optionality
• Greater personalization

Cons:

• Requires code familiarity
• Greater QA testing needed
• Version control maintenance
• Longer build time

Best for:

• Evergreen campaigns with dynamic personalization
• Segment dependent content

?? Modular Content Blocks offer a balance between flexibility and structure, perfect for campaigns that require a personalized touch without the need for complex coding.

Complex Liquid Layouts

Pros:

• Complex conditional logic
• Data parsing
• Data populated content

Cons:

• Sensitive template structure
• Extensive QA required
• Expert coding knowledge needed

Best for:

• Connected content utilization
• Transactional campaigns
• Cart/Browse Abandonment scenarios

?? For those seeking the ultimate in customization and data-driven content, Complex Liquid Layouts are the pinnacle. They require a higher level of expertise but the results can be highly targeted and engaging.

?? Combining the Best of All Worlds

To maximize the impact of your campaigns, consider the context and objectives. For rapid deployment with minimal fuss, Drag & Drop Templates are your ally. When you need a tailored approach with a bit more complexity, Modular Content Blocks shine. And for those intricate, data-heavy campaigns, Complex Liquid Layouts will deliver the precision you need.

By understanding the pros and cons of each workflow, you can craft campaigns that not only resonate with your audience but also align with your team's capabilities and timelines.

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