Choosing the Right UX Research Method

User experience (UX) research is essential for building products that truly meet users' needs. But with so many research methods available, how do you choose the right one? In this article, we’ll break down four key UX research methods and when to use them.

Understanding how users interact with your product is key to creating great experiences. But with so many UX research methods, which one should you use?

• Usability Testing – Watch users in action to identify friction points (task completion, time on task, error rates).
• Surveys & Intercepts – Gather user feedback through CSAT, NPS, and usability scales.
• UX Analytics Tools – Track behavioural patterns like conversion rates, bounce rates, and engagement.
• A/B Testing – Compare different versions to see what improves engagement and click-through rates.

Combining these methods helps build better products based on real data, not just assumptions. Which UX research method do you rely on the most?

#UXResearch #ProductDesign # UserExperience #A/BTesting #Analytics #Surveys #UsabilityTesting