Choosing the Right Team Structure: Finding Your Recipe for Success

According to Lucy Mangan of the Guardian, "The Bear" is a captivating half-hour display of vibrant brilliance, brimming with energy and punctuated by moments of profound stillness that highlight its exceptional craftsmanship" and how teamwork makes the dream work. In our recent session, I drew parallels between the dynamics of a restaurant's front and back of house and the operations of our organisations today, a comparison that strongly resonated with the audience. I invite you to reflect on it and share your thoughts in the comments below.

Think of your data strategy and personalisation efforts as akin to operating a Michelin Star restaurant. Achieving consistently exceptional customer experiences demands a meticulously balanced team structure, one that adeptly tends to every aspect of the operation.

‘Yes, chef!

• Decentralised Model: Like having chefs embedded in each section of the restaurant. They know their section's menu intimately, catering to individual patron needs. However, without coordination with the servers, the manager, and the suppliers, you risk inconsistent dishes, wasted effort and an overall disjointed dining experience.
• Centralised Model: Like one head chef dictating the entire menu across the restaurant. This ensures absolute consistency but might leave patrons unsatisfied when you don’t pair the wine, the music is too loud and the servers don’t understand the menu, you have to cater to the entire experience not only the food.

Introducing the Center of Excellence (CoE): Your Secret Ingredient

A CoE is like your restaurant's culinary council. Here's how it works:

• The Head Chef and the Team: Your CoE sets standards (recipes, techniques), trains chefs, and drives innovation (think new specials). Meanwhile, embedding these standards in each section helps the team to understand their diners' preferences, adapting dishes, the ambience, and the wine, even the seating arrangements, while still maintaining the restaurant's overall character and quality.
• Fostering Creativity: Your CoE is where new dishes, menu trends, new wines and overall experience get explored. This design then disseminates across the restaurant, creating the ultimate dining experience.
• Sharing the Knowledge: Think of cross-training your staff, the Chef understands the wine paring, the serves understands each ingredient of the main dish, and the Ma?tre D caters to the patron’s seating preferences and front-of-house dining experience. The pastry chef learns new plating techniques from the main course section... everyone's skills improve, benefiting the whole dining experience and the longevity of the brand.
• Attracting the Best: Top chefs want to work in restaurants with a strong reputation for high standards and collaboration. A renowned CoE does that for your data and personalisation remit.

Ask yourself:

• Do you want consistency?and?adaptability to meet changing customer needs but also remain true to the brand?
• Does your brand benefit from a specialist (expert) chef but also needs a cohesive culinary vision, someone to own the front of the house?
• Can you dedicate resources to creating a space where both the front and back of the house learn from each other?

A CoE isn't just about efficiency; it's about creating a truly exceptional, data-driven experience across your entire organisation. If you're looking to orchestrate a seamless flow of insights that translates to a unique brand personalisation program aligned to a unique customer journey, that delivers tangible results, a Center of Excellence can be the secret ingredient for your success. Want to know more, get in touch with our #Adobe #UltimateSuccess team

#datastrategy #personalisation #teamstructure #analytics #CoE #Adobeultimatesuccess

Check out the moment it all comes together #spoileralert

https://www.youtube.com/watch?v=HweVkp-dCsE