Choosing The Right Giveaways For Trade Shows
Trade shows offer brands a dynamic platform to showcase their offerings to a captive audience of potential customers and industry peers. Amidst the buzz of networking and deal-making, standing out from the crowd can prove challenging. Savvy marketers understand the power of strategic tactics used to elevate visibility and engagement at these events. One such tactic that reigns supreme is the use of promotional giveaways.
Giveaways are a marketing approach whereby a promotional item is distributed for free to attendees at a trade show booth, typically adorned with the company’s logo or message. Put simply, these are the party favours of the conference and trade show game.???
Statistics reveal the substantial allure of giveaways at trade shows. According to recent surveys, 34% of trade show attendees cite giveaways as their primary attraction to a booth, second only to an eye-catching display. This underscores the pivotal role that giveaways play in driving foot traffic and engaging potential customers amidst the bustling atmosphere of trade show floors.
Not only do giveaways attract attendees to your booth, they also play a role in shaping brand awareness and perception. By distributing promotional items, you’re effectively putting your brand directly into the hands of potential customers. This tangible connection serves as a constant reminder long after the event ends, helping reinforce brand recognition and recall. In fact, 82% of consumers had a more favourable impression of a brand after receiving a promotional item, highlighting this powerful impact on brand perception.
Understanding Your Audience
Before you determine what products you’d like to include as giveaways at your trade show booth, it’s essential to understand your target audience. Consider demographics such as age, gender, interests, and industry preferences. Hand-in-hand with understanding your audience comes aligning giveaways with your brand. Your giveaways should reflect your brand identity and messaging to create a cohesive experience for event attendees. Choose items that resonate equally with your brand values and industry preferences, and event-goers will be naturally drawn to your booth. For instance, a fitness brand could consider giveaways like water bottles, branded towels, or yoga mats, whereas attendees at a tech trade show may appreciate more tech-related gadgets such as USBs or phone accessories.
Practicality and Utility
The best giveaways are those that attendees find useful and practical in their daily lives. Items like pens, notebooks, and tote bags are perennial favourites because they serve a practical purpose and are likely to be used long after the trade show ends. There is no doubt consumers have a preference for products with utility, with statistics stating that 69% of customers say they will choose a promotional product that they perceive as useful. With that in mind, there’s a variety of items to adorn with your logo or messaging to use as giveaways at your next event, including:
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Quality Over Quantity
While it may be tempting to opt for inexpensive giveaways in bulk, quality should never be compromised. Investing in high-quality items not only reflects positively on your brand but also ensures that your giveaways will be valued and retained by recipients. Quality is so important that 72% of consumers state that a company’s reputation is directly correlated with the quality of its products. Remember, the goal is to leave a lasting, positive impression, and cheap, low-quality giveaways may do more harm than good.
Increasing Interaction & Engagement
Interactive giveaways are a great way to drive traffic to your booth and create memorable experiences for attendees. You can take your giveaway strategy to the next level by incorporating gamification into your booth experience. Instead of simply handing out freebies, create an interactive game or activity that attendees can participate in to win prizes. One popular option is to set up a ‘Spin the Wheel’ game where attendees have the chance to win various giveaway items based on where the wheel lands. These strategies draw attention, generate buzz, and engage attendees at trade shows.
Choosing the right giveaways for trade shows is a crucial aspect of any successful event marketing strategy aimed at maximising brand visibility and engagement. By implementing the tactics we’ve explored in this article, you can effectively leverage the power of giveaways to stand out amidst the competition and achieve success.
Have a trade show, exhibition, or conference coming up? Kwik Kopy are your partners in making the impossible possible. Speak to your local Krew for all things events, from brand swag and giveaways to epic signage and displays.