Choosing The Right Exhibition Stand for Your Business

With a wide range of exhibition stands available and various different types of printed material to support your stalls, there are many opportunities for your business to stand out and attract customers. To help you choose the right exhibition stand for your business, we’ve put together some top tips to consider implementing to ensure your stands are a successful investment.

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What Are Exhibition Stands?

Mainly used at networking events, exhibition stands are a classic way for you to promote your business, allowing you to utilise your unique branding as a backdrop. Our exhibition stands come with a podium, allowing you to display your products or use it as a table to sit and talk with your customers. The versatility of exhibition stands makes them perfect for all manner of displays, indoors and out, while helping you maintain a consistently high level of quality.

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What Are the Benefits of Using an Exhibition Stand?

Using exhibition stands is perfect if you’re looking to create a professional environment, in which your branding is prominent. The versatility of the podium, combined with the impactful backdrop allows you to create a range of stall layouts. Whether you’re looking to promote your brand’s products and services or welcome customers to discuss your offer, exhibition stands provide a welcoming aesthetic.

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Why Should You Use an Exhibition Stand?

When you’re creating an exhibition stand, you need to think about why you need it. Before making a start on the design of your exhibition stands, it’s worth considering your objectives, ask yourself if you are -?

• Hoping to build brand awareness?
• Launching a new product or service?
• Looking to build relationships with existing customers?
• Attracting new customers?
• Learning more about the market?

Understanding what your exhibition stand’s for and what you’re looking to achieve will help you ensure that you find the right events to attend and also create the right design. Knowing your goals will help you convey the correct messaging, so you can engage in the relevant conversations and achieve your business goals.

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How to Budget for an Exhibition Event

Showcasing your business at an exhibition incurs several costs, including stall price (which will vary depending on size), promotional materials, and travel. A great way to minimise your budget and make the most of your stand is by planning your exhibitions and events in advance, aiming for consistency in floor space available. This way you can design your exhibition stands so they can be reused several times, rather than having to create separate stands for each event. Remember, if your exhibition stand costs you ￡500 to design and print, but you use it 10 times, it works out as ￡50 per use, rather than creating 10 different stands costing you ￡5000.

To help you make the most of your money, you could consider -?

• How many events will you be exhibiting at?
• What floor size would you like?
• Will you be able to add any accents to fill gaps if there are slight differences in floor size?
• What is going to be included in your stall?

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What Other Considerations Do You Need to Take into Account when Exhibiting??

After you’re clear on your objectives and budget, it’s time to research the options which are available to you. To streamline this process, you could make a list of the geographical areas you want to appear, and analyse prices and previous attendee reviews (you could use websites such as Bestrade to get started), eliminating those out of budget and with persistent negative feedback. Don’t be afraid to consider a range of event sizes, as you’ll likely be able to reach your target audience at large events just as much as small exhibitions. Once you know where you’re looking to showcase your business, this is where you can look into the finer details including -

• Are you familiar with the audience in that location?
• Will you know any of the attendees - customers and other businesses?
• What floor size is within your budget?
• How do you want your stand to look?
• What accents will you need to make the most impact from your stand - will roller banners and flags help drive more attention to your business?
• Will you be able to reuse any of the accents? Many businesses buy flags and PVC banners to signpost their location at events, before using them all year round outside their premises.?

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How to Measure Exhibition Success ?

Finally, once you’ve conducted all of the necessary research and put your ideas together, you can look to add the finishing touches to design your exhibition stand which attracts your audience. By spending the time to evaluate what you’ve found, you’ll be able to understand the possible ROI achievable at each event and tailor your messaging to meet your goals. Throughout your evaluation process, it could be worth considering creating a checklist to carry out after each event to measure the success. Doing this will help provide you with information to reflect on and develop over time to enhance future exhibition stands.

• You could consider asking yourself things such as -
• How many people do I want to attract at each event?
• How many sales do I hope to make?
• What products do I need to compliment my stand?
• Will I make the most of the space I am provided?

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Pro Exhibition Tip

Discover our Marketing Manager, Craig's top tip for using exhibition stands at events in our blog - https://www.instantprint.co.uk/printspiration/marketing-with-print/choosing-the-right-exhibition-stand-for-your-business