Choosing the right B2B eCommerce platform for your business

Let’s suppose you have built this amazing catalog of products and now you want to roll them out into the market, but, here’s the problem, you are still not sure what platform you should go for to launch your product. While, selecting the right B2B ecommerce platform is extremely crucial in today's rapidly growing digital landscape, with a multitude of options available, a strategic approach is necessary to ensure the platform aligns with your business objectives:

Here's a brief overview of how you can qualify for a B2B ecommerce platform that best suits your business needs.

What is a B2B eCommerce Platform?

It’s a platform that serves as a digital hub for wholesale business needs, facilitating efficient purchasing, sales, and collaboration. They come in various forms like SaaS, PaaS, or custom-built solutions, catering to different industry verticals and operational requirements.

What are things to consider when selecting your B2B eCommerce platform?

While there are many factors that you can take into account when choosing the platform, here I am discussing some key factors that will help you choose the right platform to market your product:

• ScalabilityYou want a platform that can grow alongside your business, handling more sales, traffic, and products without breaking down every third day. If you are planning to scale your business, magneto & and Big Commerce are the two most common platforms among growing companies
• CustomizationHaving the freedom to tweak things to match your business processes is key. Platforms like Salesforce Commerce Cloud or OroCommerce are great for customization.
• Third-party IntegrationsSeamless connections with your existing systems CRM or inventory management and payment?
• Security and ComplianceYour platform needs to be locked down tight with data encryption and compliance with industry rules. SAP Commerce Cloud and Adobe Commerce have solid security measures.
• User-Friendly InterfaceEasy-to-use platforms make everyone's life simpler. Shopify and WooCommerce shine with interfaces that are easy to navigate for both your team and customers.
• Marketing AutomationBuilt-in marketing tools empower businesses to execute promotional campaigns, leverage analytics, and refine marketing strategies for enhanced sales and brand visibility.
• Minimal ProgrammingChoosing the right platform reduces development costs and time-to-market, allowing focus on strategic goals rather than technical hurdles.
• Support and MaintenanceMake sure the provider offers good support, responds quickly to issues, and keeps the platform up-to-date. BigCommerce and Salesforce Commerce Cloud are known for their support.

After building 96+ Shopify websites in the past 7 years I can tell you, that choosing the B2B eCommerce platform isn't just about technology, it profoundly impacts all business operations. The right platform enhances efficiency, reduces costs, improves customer experiences, and drives growth.

If you are still stuck on what platform you should go for, let us help you there. Oh btw, we are posting three times a week now, so stay tuned and subscribe for regular product & tech tips.