Choosing the Best SEO Company for Your Business

Search engine optimization has always been important. And as a result of COVID, we've watched the world shift towards digital-first, making SEO only become more critical.

Organic search is often the primary source of website traffic for most businesses. In fact, 68% of online experiences begin with a search engine.

Many brands don’t realize SEO isn’t a one-size-fits-all kind of deal. Sure, there are some basic rules that overlap all businesses and industries. However, what works for a competitor might not be the best strategy for your business.

The best SEO company will acknowledge this and develop a personalized strategy for your brand.

So how do you choose the Best SEO Company to win your Digital Marketing Strategy?

The below list, taken from a more in-depth article I wrote here, highlights a few ways to reach your digital marketing goals while avoiding empty promises and shady practices from the many so-called SEO experts out there. Here's what you should know:

1. The Best SEO Company Will Clearly Define Realistic Goals
2. Good SEO Companies Don’t Promise Overnight Results
3. They Offer a Transparent Budget and Fees
4. The Best SEO Company Provides Monthly Reports
5. They Prioritize Ongoing Communication
6. The Best SEO Company May Not Be Local to Your Business
7. They Have Great Reviews, Client Feedback, and Awards
8. They Don’t Practice Black Hat SEO
9. The Best SEO Company Has Experience with Clients in Your Field
10. They Have a Nice Website, Content, and SEO Strategy Themselves
11. The Best SEO Company Understands Where to Place Your Bets. Meaning they learn about your audience, the platforms they use, and meet them where they’re at. They’ll want to help you drive the best ROI with the smallest amount of resources.

These are a few highlights. I would love to hear some input on how you determine the best SEO company for your needs.