Choose the right CTA color, become a DDA pro, boost newsletter subscribes

Hey, Marketers! Anyone else lining up for a pair of Ray-Ban Meta glasses, or are we getting nightmare flashbacks to Google Glass? Wherever you fall, peep these growth hacks:

What’s in the news…

TikTok Shop officially launched, the app also launched Attribution Analytics as its own first-party measurement tool, and a bunch of new features were announced at Meta Connect 2023.

Growth Hacks

#1. 5-minute test for +34% CTA conversions

You're probably overlooking a simple tweak that could skyrocket your revenue. Sure, you're A/B testing taglines, images, or button text - but the actual button color can make a significant difference.

Let's break it down by industry:

eCommerce: Test colors for your “buy now” and “add to cart” buttons. A 34% rise in add-to-carts could lead to a 34% revenue increase if conversion rates remain constant.

Software: Experiment with button colors on your pricing and sign-up pages. A 34% boost in free trial sign-ups could escalate your revenue by the same percentage. Dmix discovered a red button outperformed green by 34% for a SaaS landing page.

Agencies: Analyze the button colors on your landing pages, especially "get in touch" or "contact us" buttons. A simple color change might increase clicks - Unbounce saw an orange button beat blue by 20% for a digital marketing agency landing page.

Source: CXL

#2: 3 solutions for Google's attribution shake-up

In September, Google retired first-click, linear, time decay, and position-based attribution models in GA 4 - leaving data-driven attribution (DDA) as the default model.

While DDA works for straightforward scenarios, it falters in complex B2B or B2C journeys, especially when sales cycles span months or repeat purchases matter.

Luckily, Rémi Kerhoas has some solutions for using DDA to maintain visibility into the entire conversion funnel:

Upgrade your tagging plan: Create an enhanced data program to capture every customer interaction.

Integrate CRM data: Utilizing external attribution tools, feed the entire customer journey data, including post-sales info, back into ad platforms.

Explore alternate attribution methods: Implement incrementality, comparing ad exposure vs. non-exposure performance amongst similar audiences. When budget constraints apply, pivot to customer surveys.

Source:?Rémi Kerhoas

#3. Swipe proven newsletter ad formulas

Here's Matt McGarry's 3-step playbook to driving more subscribers using the best newsletter ads as your north star:

1440 Method: Use transformation testimonials.

Problem: "Tired of biased news?"

Solution: "Jake loves 1440's neutral updates."

DTC Tactic: Spotlight hidden desires.

Unearth and promote benefits your audience secretly craves.

Web3 Approach: Go for the immediate attention grab.

Start strong: "We just wrote an email to your parents…"

A/B test each these hacks for max impact.

And catch all 8 of McGarry’s examples and tips on the original Twitter thread.

Source: Matt McGarry

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Required Reading:

How to Create a Killer TikTok Marketing Strategy

As of 2021, TikTok crossed the 1-billion monthly active users mark, with a significant portion of those being Gen Z and younger millennials. Learn how to tap into this valuable audience with our step-by-step guide to creating a killer TikTok marketing strategy.

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