Choose the path of innovation

We know that one of the main concerns for marketers is keeping pace with digital technology, which is why we have partnered with Alchemy Network, who run the UK's largest Marketing Innovation Programme to extend their service to our members.

To kick-start your innovation journey, the Alchemy Network will be sharing a content series on why taking risks is important, innovation mentality, the pace of technology and more. Below is an insight into the series. Members, you can log into The Marketing Society website to read the full articles.

Unlocking the key to innovation

In society, innovation can take the form of an entirely new and often unexpected?solution to an existing problem. In business, it could take the form of a?new product or service.?

How can you foster innovation in your business?

1. Allow room to 'wander': Innovation is often sparked by a burst of creativity. Promote creativity in your organisation by giving your employees the freedom to mentally switch off from the day-to-day and explore new ideas and other disciplines. Create time for these ‘wanders’ each week (they don’t have to be long) and encourage your staff to explore hobbies outside of work, too.

Uncover four more ways to foster innovation on our website.

Three reasons marketers should choose the path of innovation

Why should marketers continue chasing the path of innovation - and what kind of impact can innovative marketing have on your business?

1. It determines your survival: Innovation isn’t just about creating stand-out campaigns and tugging at customers’ heartstrings in a way that’s never been done before. It’s also about necessity. If brands don’t switch up their marketing activities through innovation now, they’ll find it harder to keep up in the years to come.

Read the full article and uncover the importance of innovation for marketers and their businesses.

The innovation mindset

The key to building an ‘innovation mentality’ lies in the processes, mental models, and ways of thinking that make up a company.

How to build innovation into your company culture:

1. Stamp out anti-innovation: Before you can embrace innovation, you need to make sure none of your current processes are?standing in the way. Examples of anti-innovation include:

• Lack of recognition or reward systems?
• A rigid ‘this is the way it’s always been done’ mentality
• Lack of collaboration
• Fear of leadership
• No ‘idea generation’ process in place

To get a better idea of what might be stifling innovation in the workplace, reach out to your team, through anonymous surveys and/or employee interviews.

Head over to our website to discover six more ways to build an ‘innovation mentality’ into your business.

Join the 'Tech Tuesday' thread over in our Coffeehouse on Guild to share your thoughts and find out more about the free Tech Acceleration workshops.