Choice, Wyndham, IHG, Sonesta: A Helping Hand for Mid-Scale Hotels

Howdy folks!

It's your friendly neighborhood hotel enthusiast here, back with another newsletter packed with insights and observations from the ever-evolving world of mid-scale hotels.

Now, as many of you know, the hospitality industry is a bit like a rollercoaster – full of twists, turns, and the occasional loop-de-loop. And lately, it feels like we've been hitting a few more bumps than usual. Between rising costs and changing guest expectations, it's enough to make even the most seasoned hotelier reach for the Dramamine.

But fear not, my friends! Because in the midst of these challenges, there's also a whole lot of opportunity. And that's what I want to focus on today – how some of the biggest names in the biz are helping their franchisees navigate these choppy waters and come out on top.

First up, let's talk about Choice Hotels. Now, these folks are all about providing comprehensive support to their franchisees. They've got everything from detailed operations manuals to financial guidance programs to help keep things running smoothly. And when it comes to technology, they're not messing around. Their choiceADVANTAGE property management system is a real game-changer, helping franchisees streamline operations and enhance the guest experience. Plus, they're committed to sustainability with their Room to Be Green program, which helps hotels reduce their environmental impact.

Next, we've got Wyndham Hotels & Resorts, the biggest name in the game. Their OwnerFirst? approach is all about putting franchisees first, and they've got a whole slew of programs to back it up. From revenue management tools to operational support services, they're making sure their franchisees have everything they need to succeed. And with their award-winning Wyndham Rewards loyalty program, they're driving direct bookings and repeat business like nobody's business.

Now, let's head over to IHG Hotels & Resorts. These folks are all about global presence and brand diversity. They've got a hotel for every type of traveler, and they're making sure their franchisees have the support they need to cater to them all. Their Franchise Performance Support (FPS) program provides dedicated support to each franchisee, while their IHG Concerto platform integrates core hotel applications to enhance the guest experience. And with their IHG Green Engage system, they're helping hotels reduce their environmental impact.

Last but not least, we've got Sonesta International Hotels Corporation. These folks are all about ownership, flexibility, and delivering value. They're taking an owner-centric approach to franchising, making sure their franchisees have the support they need to thrive. And with their flat fee model for franchise fees, they're providing predictability and confidence in cost projections.

Now, I know what you're thinking – that's a whole lot of information to digest. But here's the thing – these companies are all doing something right. They're listening to their franchisees, they're investing in technology, and they're prioritizing sustainability. And that's what it takes to succeed in today's hospitality landscape.

So, if you're a mid-scale hotel operator, take a page from their book. Embrace technology, focus on the guest experience, and don't be afraid to ask for help. Because with the right support, you can overcome any challenge and keep those rooms filled.

That's all for now, folks! Until next time, keep those beds warm and those smiles bright.

Yours truly,

Your Hotel Guru

Pri