Chobani Interview, Personal Care Trends, and Webinar with Diageo and Bazaarvoice

Welcome to February's Brand eComm Insights Newsletter. Today we feature a blog on current Personal Care eCommerce trends, access to our upcoming webinar with Bazaarvoice and Diageo, a Walmart Benchmarks and Insights guide, and an exclusive interview with Thomas Ranese of Chobani. Enjoy!

- Tony Sloan, Editor

CHART OF THE MONTH

Personal Care Spotlight: Keeping Your eCommerce Strategy Fresh for Springtime

Did you know search and brand websites see the highest Purchase Intent Rates for Personal Care brands, compared to other channels? With Personal Care trends constantly evolving, does your brand know the best ways to engage shoppers??Read the blog to find out:?

• The channels and platforms on which shoppers are most likely to engage with Personal Care brands
• Which retailers see the most traffic from Personal Care brands
• Best practices and success stories for your Personal Care brand to implement in its marketing plan

Consumer-Centric Commerce Webinar ft. Bazaarvoice & Diageo

The buyer’s journey is nonlinear. Adequately promoting your product at every stage of its development can maximize sales, and beat the competition. Join MikMak’s Sasha Reyes-Guerra, Bazaarvoice’s Adam Russack, and Diageo’s Allison Webb as they explore the entire shopping experience, and the variety of visual content and data that goes along with it. Register for exclusive access to learn about:

• The lifecycle of a product, from inception to becoming a category leader, and methods for brands to engage consumers every step of the way
• The significance of social commerce, and how brands should be investing in it
• What leading brands are doing to succeed in an omnichannel world

Walmart Benchmarks & Insights Report

Across the MikMak Shopping Index, brands in many different categories see Walmart as a top retailer preference from shoppers. Leveraging this popular retailer as a premier option for your products, and staying close to the data, could help you win with consumers in 2024 and beyond. Read the guide to learn:

• Top social channels driving traffic to Walmart
• Walmart consumer preferences such as top categories, peak shopping times, and most shopped for products
• Marketing best practices to reach Walmart shoppers

BRAVE COMMERCE ft. Chobani's Thomas Ranese

How do CPG?and tech companies relate, and how can the similarities between the two lead to success? In a recent episode of The BRAVE COMMERCE Podcast, Chobani's Chief Marketing Officer, Thomas Ranese, joins?hosts Rachel Tipograph and Sarah Hofstetter to talk about:

• Ways to intersect technology and CPG, emphasizing the importance of a consumer-first approach
• How to navigate disruption in marketing
• The significance of aligning the portfolio strategy with the brand's mission

Have any questions?

Contact [email protected]