Chlo?'s 3 Things: Bulk Sends / Black Friday / Event Prep

Morning!

This week I've been busy getting ready for the double whammy that is eCommerce Expo followed by IRX.

Trying to get everything ready for almost 2 entire weeks out of the office.

Which feeds into a couple of these...

Thing 1: Bulk Sends ??????

Over the summer I've started testing a bulk emailing tool for our new business activity.

Not a big email tool, rather one that bolts into Gmail and can send 10, 20, 300 emails at once that appear to be individually sent by me.

It's proving super helpful and saving me a lot of time, and I'm not going to stop using it anytime soon (although even without the below I definitely need to optimise).

But I screwed up with it this week.

I'd done a couple of social media posts about 'who wants to catch up at eCommerce Expo or IRX' and got tumbleweed.

Yup - no one wanted to catch up with me.

Shit.

Not being based in London, and being an introvert, it's essential I make the most of these events to catch up with friends, customers, and prospective customers. Both to start the sales process and to learn and share ideas.

On Monday I was actually considering cutting my trip to eCommerce Expo down to one day.

So... I thought, let's roll the dice, I'll email the list and see if anyone does want to meet me.

Ooops.

It went a bit crazy. I've almost filled the diary for eCommerce Expo, and there are still 25 people to reply to... (sorry if you're one of them).

The lessons from this...

• Roll a smaller dice first!!
• It's nice to be in demand
• Segmentation is a beautiful thing - and one I shall be using more often in future.

(kinda proud of the 61% open rate though)

Thing 2: Black Friday

Moving swiftly on...

I'm a little surrounded by Black Friday at the moment.

We ran our first eCommerce Explored Panel Webinar yesterday - it was a blast, discussing how to be more profitable for Black Friday.

My guests were awesome - and you can catch the replay here

AND next week our annual Black Friday Tips episode goes out on Keep Optimising Marketing Podcast - so keep your ears peeled for that on Wednesday.

Thing 3: Event Prep

So... as well as getting back to those 25 people, I've also got a ton of prep to do for being at the events (2 panels, and a presentation), and to make sure everything else still happens while I'm away.

So I'm going to go and do that (very weak number 3 I know!)

Thanks for reading!

That's it for this week, I'd love to engage with you in the comments, so please do add your thoughts below.

Have a great weekend everyone!