CHiQ Partners with FIS Women’s Alpine Skiing World Cup at Garmisch-Partenkirchen

The FIS Women’s Alpine Skiing World Cup kicked off with a spectacular start at Garmisch-Partenkirchen, Germany, on January 25-26. As the newly announced official partner of the Alpine Skiing World Cup in Garmisch-Partenkirchen, CHiQ brought dynamic energy to this premier skiing event with a series of eye-catching advertisements and activations, engaging with an international audience of skiing enthusiasts.

Alpine skiing challenges athletes to navigate steep and complex courses at high speeds, demanding supreme skill and nerve. Garmisch-Partenkirchen, known for its demanding slopes and enthusiastic crowds, once again proved a fitting backdrop for the thrilling races that captivate fans around the globe.

This year’s competition highlighted the incredible talent and resilience of the participating female and men athletes. They showcased their prowess by conquering the demanding courses, demonstrating not just athletic excellence but also remarkable strength and determination. This reflects the shared spirit of excellence between the CHiQ brand and winter sports enthusiasts.

At the event, CHiQ hosted the Skiing Carnival, a lively booth that captivated a throng of spectators and social media influencers. The vibrant atmosphere it created became a standout highlight beyond the competition venue.

With the Women’s World Cup now concluded, attention turns to the upcoming Men’s Alpine Skiing World Cup, to be held on February 2 at the same venue. CHiQ looks forward to once again connecting with fans through the exhilarating world of winter sports.

The Alpine Skiing Competitions showcase the successful synergy between CHiQ’s advanced technology and dynamic winter sports. Since 2023, CHiQ has been a consistent force in the FIS Skiing World Cup events and the Deutscher Skiverband (DSV), focusing on brand promotion and event sponsorship.

In November 2024, CHiQ broadened its involvement by becoming the official event sponsor of the FIS Snowboard and Freeski Big Air World Cup in Beijing. This partnership highlights CHiQ’s commitment to winter sports, prominently featuring it across various platforms, and marking a key step in CHiQ’s strategy to achieve global premium brand status.

Looking ahead, CHiQ plans to develop a comprehensive sports marketing strategy to engage younger audiences and extend its global reach.