Chipotle's Lip-Smacking Viral Campaign

In this issue:

• If you're using video (we hope you are!), you know how much work goes into production. To help you make the most of it, our new guide shows you 12 ways you can share your valuable video content.
• Before she stirred up controversy on the Internet, J.K. Rowling gave one of the greatest graduation speeches of all time. We've broken down her legendary 2018 Harvard commencement speech in today's issue.
• While Chipotle has taken some recent hits on social media, the fast-food chain has been driving positive viral buzz with some bold social media experiments. Check out their crazy new viral campaign "Lipotle" below.

Let's dive in!

12 Places to Repurpose Your Video Content (+ Examples)

Are you getting the most out of your video content??

Many marketers limit their video distribution to one platform (YouTube, TikTok, etc.), missing out on the opportunity to amplify their message across multiple channels.?

In our new guide, we'll explore 12 powerful ways to repurpose your video content to get the most ROI out of every video you produce.

Get the full list of video distribution channels here >>

Before She Was Controversial: Inside J.K. Rowling's Famous Commencement Speech

Before Rowling attracted criticism for her tweets on transgender women, she delivered one of the best commencement speeches in modern times. We encourage you to listen to the speech, then re-read the controversial tweets to see if Rowling lives up to her own advice.

In this article, we uncover how Rowling masterfully used her own life experiences to teach valuable lessons in resilience and imagination. We'll explore what communicators can learn from her speech, including the power of storytelling and being vulnerable with your audience.

Watch the speech (and read the tweets) on Media Shower >>

This Week's Must-Watch: "Lipotle"

Chipotle spiced up National Avocado Day with a lip-smacking collaboration: the fast-casual chain partnered with TikTok sensation Wonderskin to launch "Lipotle," a burrito-proof lip stain that's said to be as bold as your favorite Mexican feast.

Why it Went Viral: "Lipotle" captured the internet's attention through a perfect storm of clever marketing and cultural relevance.

The witty wordplay instantly grabbed attention, while the partnership with TikTok sensation Wonderskin ensured viral buzz.

By addressing a niche need for smudge-proof makeup during mukbangs, Chipotle tapped into a thriving content creation trend. They also made it limited-edition, giving fans a sense of urgency.

Humor, scarcity, and influencers: that's the formula behind Lipotle.

Marketer Takeaways:

1. Leverage trending platforms: Collaborate with brands that have a strong social presence.
2. Tie products to cultural trends: Look for opportunities like mukbangs to increase relevance.
3. Create shareable content: Design products and campaigns that are easy to share on social.
4. Timing is key: Align launches with relevant "holidays" or events to maximize impact.
5. Cross-industry partnerships: Unexpected collaborations (like food and beauty) can generate buzz and attract new audiences.

See it trending on TikTok here.

Courtesy CapsuleCRM