Chinks in the Authenticity Mask - A Rant
Ravi Warrier
Former entrepreneur helping startups build better products and businesses. Get help at impresseveryinvestor.com
If you read my article, Why Do Most “Mentors” Sound Like Wise Sages?, you might remember how we explored the allure of sage-like advice that often feels profound but doesn’t hold up when applied to real life. We broke down why mentors sound wise - clarity from the outside, abstract language, and the power dynamics of advice.
But the truth is, it’s not just mentors. It’s all of us. At some point, every one of us has said things we don’t fully believe or practice ourselves. We post things like, “Enjoy the journey,” yet obsess over titles and accolades. We say, “Focus on quality,” while cutting corners to save time. We advise, “Pay attention to customers,” even as we chase metrics that prioritize growth over genuine engagement. The dissonance between what we say and what we do is often glaring - but easy to ignore when we’re the ones doing it.
So why do we do this? Why do our words and actions sometimes feel so out of sync?
Why We Say Things We Don’t Mean
It’s human nature to want to sound virtuous, insightful, or wise. Especially in public. The internet has only amplified this tendency, giving everyone a microphone and an audience. But beneath this behavior are some very human tendencies:
Why This Disconnect Bothers Me
Here’s the thing: it’s easier to spot in others than in ourselves. We’ve all seen colleagues talk about teamwork while undercutting their peers. Or friends who preach work-life balance but burn out chasing career goals. It feels hypocritical because it is. And when it happens often, it chips away at our trust in those people.
But what about when we do it? It’s harder to catch because self-awareness takes effort. I’m guilty of it too. In my younger years, I’ve given advice I didn’t follow. I’ve said things that sounded good but weren’t grounded in reality. I didn’t see it at the time, but looking back, it was obvious.
How Can We Be More Authentic?
Here’s where I try to focus my energy now. These aren’t grand philosophical truths - they’re small, practical steps anyone can take:
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An Example From My Life
Now that I’m older and have young people working with me, I often find myself in situations where they ask for advice - about work, relationships, or important decisions they’re grappling with. It’s a humbling position to be in because I don’t want to dish out generic advice that sounds good but lacks substance.
Last night, a person I know called to ask about a new job opportunity. The designation isn’t what they hoped for, they don’t know the pay package yet, and the work feels like a step-down from what they’re currently doing. Here’s what I told them:
"If this job is a better stepping stone to what you want to achieve 10 or 15 years from now, don’t worry too much about the designation. Titles are temporary; and considering how politically unstable the organization is, they would sooner or later get the designation they wanted. Don’t compromise on the salary - make sure it’s fair and at least at market standards - but don’t fret if it’s not a huge jump. As for the work itself, ask yourself: Is it something you can bear to do for the next 1-2 years while you focus on what this job leads to? Ultimately, that’s a question only you can answer."
But I didn’t stop there. I know that organization, and I know its culture. I told them bluntly, “Be aware of the red flags you’ll face there - fragile egos and a culture that might stifle you. Even if the opportunity seems promising, you need to be prepared for how that environment could impact your daily work and well-being.”
Does this sound like the kind of “sage advice” I often criticize? Sure, it does. But here’s why I stand by it: every piece of that advice is something I’ve lived.
As a youngster, I compromised on salary for the “promise of growth,” and it left me struggling to get fair remuneration later. I took roles that seemed exciting but took me off-course. I worked in organizations with unhealthy cultures and felt strangled from day one.
Everything I told this person came from those experiences - hard-earned lessons I had to navigate myself. And I didn’t present it as universal wisdom. I made it clear they needed to weigh my advice against their unique priorities and decide for themselves.
That’s the difference. Advice isn’t about how profound it sounds; it’s about whether it’s grounded in real experience and offered with the understanding that the person receiving it has the final say. Authenticity isn’t about sounding wise - it’s about being honest about what you know, what you’ve lived, and where your words come from.
Why I’m Writing This
Because I see inauthenticity everywhere. On social media, in meetings, in mentorship conversations. And while I give strangers the benefit of the doubt - maybe they do practice what they preach - it stings more when I know someone personally. It feels like they’re not just being inauthentic, but actively posturing for visibility or approval.
No Moral High Ground Here
I’m not claiming to be better. I’m just trying to be more aware. These days, when I say something that sounds philosophical or “wise,” I try to follow it with an example from my own life. I don’t always succeed. But I believe it’s worth the effort.
Because at the end of the day, authenticity isn’t about saying the right things. It’s about aligning your words with your actions, even if that means admitting your flaws. And if that means fewer “profound” posts and more honest conversations, so be it.