Chingari: A Home-grown Super App for Entertainment
Chingari: Bharat ka Super Entertainment App
"A Gateway To Becoming An Overnight Internet Sensation"
In June 2020, when the Indian Government banned Chinese #Apps, including TikTok, over national security concerns, millions of TikTok users were devastated. In the rage of the ban, #Chingari was introduced as the newest contender for the throne. Historically launched in 2018, #ChingariApp was rebranded and redesigned in June 2020. According to sources, the '#Tiktok Alternative Chingari App crossed one crore downloads in 22 days, and the number continued to accelerate after Tiktok was banned in India. Co-founder of the Chingari App, #SumitGhosh, said that the app was receiving 10 lakh views per 30 minutes, and it also reached a milestone of 30 lakh downloads in just ten days and had even seen about 5,00,000 downloads in just 72 hours.?
Redefining the way of #socialmedia platforms while securing users' personal information, Chingari became the fastest-growing short video app for people. In the social category, Chingari emerged as the top winner in the "Atma Nirbhar Bharat App Innovation Challenge" launched by PM Modi in June 2020. The app is the epitome of "innovation & self-reliant" that depicts India as one of the leading app-developing countries worldwide.
Set The World On Fire With Your Flaming Talent?
TikTok's alternative, Chingari, is the destination for short videos. Some people also call it a micro version of YouTube. The only difference is that Chingari is made for short videos, particularly ranging from 15-45 seconds in time. Creators can access a pool of filters, time effects, transitions, split screens, emojis, gifts, stickers, and, most importantly, a huge music library. The best thing about this app is that it is specially built for Indian audiences, and that's why it has been made a multilingual app. Chingari supports more than ten languages, including Hindi, English, Punjabi, Gujarati, Tamil, Marathi, Kannada, Telugu, Odia, and Malayam. Users can select any language and start using the app.?
Another interesting feature that has captivated users is its "News and Game Services." Understanding users' needs, Chingari offers worldwide news and multiple games so that users of all age groups can use and enjoy this short video social media app. As it is a fast-growing short-video app, people can create original videos, dance to their favourite tunes, try funny and exciting AR filters, and lip-sync to their favourite songs, dialogue and earn with short videos. Thanks to its elegant and easy-to-use layout, users can quickly discover their favourite content at their fingertips. With this platform, users can become an overnight sensation by showcasing their talent.?
Earn Money By Unveiling Talent?
Entertainment apps are a new buzz to the internet because of their unique platform to spend leisure time and the option to earn money, which is the icing on the cake. The Chingari app also allows creators to make money depending on how many views they get on videos. The app's video commerce feature enables users to earn coins (per view) for their videos that can later be redeemed for money. The app's founder said on Twitter,
"Chingari money is the most entertaining way to earn quick money. You can earn some coins for every activity you do - be it creating or browsing."?
The video-commerce feature compels users to make millions of videos on the platform to generate affiliate revenue. According to Sumit Ghosh,
"When we gained popularity last year after the TikTok ban, we were just being called clone/copycat, and no one thought we could build anything innovative; we are proud to launch this feature and become the first short video app globally to make short videos shoppable via AI/ML."?
The primary idea behind the Chingari app is entertainment through educational, aspirational, and business-oriented content. According to sources, Chingari records 5 million daily active users and 40 million monthly active users. The app was downloaded by more than 170 million times via Play Store and ranked among the top 20 most downloaded apps globally on Google Play.?