Chinese sellers are taking over Walmart too

Not long ago, we reported how U.S. sellers were struggling to compete with Chinese sellers on Amazon. Now, the same pattern is unfolding on Walmart’s marketplace.

According to Marketplace Pulse, the presence of China-based sellers on Walmart is growing rapidly:

• In 2024, 41% of Walmart’s new sellers came from China—more than double the 16% in 2023.
• The trend spiked in March and April, when two-thirds of new sellers were China-based.
• Overall, 28% of active Walmart sellers are now from China—a dramatic increase from just 1% in 2021.

?? Why is this happening?

Walmart has been aggressively recruiting sellers, and China-based merchants have clear advantages:

• Lower production costs with direct factory access
• Tax breaks and regulatory loopholes
• Aggressive marketing tactics, including price wars and fake reviews

?? What's next for you?

Walmart’s trajectory is mirroring Amazon’s, and without policy changes, this trend will continue.? With competition heating up, you need to step up.?

Whether it’s adapting to new strategies or expanding into new markets, you can’t afford to sit this one out. ??