Chinese sellers take over Amazon

Did you know that in 2024, Chinese sellers were taking over Amazon? According to Marketplace Pulses’ recent update, they’ve hit a major milestone, making up over 50% of Amazon’s top sellers!

?? More deets

• Although Chinese sellers now lead the pack, U.S. sellers are a close second at around 45%. Sellers from other regions fill in the rest.
• In their 2024 filing, Amazon officially called out China’s huge market share. It’s been growing steadily for years, but this is the first time they’ve pointed it out. ??
• U.S. sellers are wondering: Why does Amazon have a dedicated platform for Chinese sellers (Amazon Haul) but none for them? They could also use the same hefty discounts on Amazon Haul, sometimes reaching 60%, to draw in buyers.
• Despite its growing ecommerce presence, China’s share of U.S. imports has dropped below 50%.
• Walmart is following Amazon’s footsteps, seeing a rise in Chinese sellers. They’ve jumped from 20% to 30%—another signal of China’s expanding ecommerce presence.

?? Watch out for risks

With the increasing number of Chinese sellers on the platform, Amazon is facing regulatory and tariff risks. This could affect things like taxes, product quality, and safety.

So, sharpen your eyes and ears to spot risks that could impact your business.