CHINESE E-COMMERCE GIANT PDD SPLASHES ON SUPER BOWL AD FOR ITS TEMU U.S. SHOPPING SITE

[Mar.2023 Newsletter]

Temu, the U.S. shopping app owned by Chinese e-commerce giant PDD Holdings Inc. , aired a commercial during the Super Bowl.

It is rare for a Chinese firm to buy a Super Bowl ad spot, which cost millions of dollars. But Temu’s effort highlights its ambition to crack the U.S.

e-commerce market, following in the footsteps of another Chinese online shopping company Shein.

The commercial, which aired Sunday during the first and third quarters of the game between the Philadelphia Eagles and the Kansas City Chiefs, is

titled “Shop Like A Billionaire.” It follows a young woman who is amazed at the cheap prices on clothing and accessories that Temu has to offer.

“The prices blow my mind. I feel so rich. I feel like a billionaire. I’m shopping like a billionaire,” goes the ad’s jingle.

PDD Holdings Inc. quietly launched its cross-border shopping site Temu in the U.S. in September, CNBC reported. The app has quickly gained

popularity and is ranked second on the Apple App Store and first on the Google Play store.

In the week through to Jan. 29, gross merchandise value, or the value of transactions on Temu, hit $46 million, a record high, according to market

research firm YipitData.

Chinese e-commerce companies from Alibaba to JD.com and now PDD Holdings Inc. have looked to expand overseas in the past few years. PDD

Holdings said on Monday that it would begin shipping to Canada this month.

---CNBC

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