Chinese ceramic tile factories in Latin America. Mexico, Peru, …
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Chinese ceramic tile factories in Latin America. Mexico, Peru, …

China, the world's largest producer of ceramic tiles, experienced a severe decline in 2022.? (source: Mecs / Acimac)

(Sq.m Mill.)

2018 9011

2019 8225

2020 8474

2021 8863

2022 7312

After gaining leadership on the African continent, some Chinese companies began their landing in the Latin American region.

TENGDA?

Jinjiang TENGDA Ceramics Co.,Ltd is a large Chinese factory founded in 1985 and based in Jinjiang (Quanzhou). The company is in possession of 24 kilns with the advanced international technology including 5 kilns of slim tile.??

Tengda uses Keda technology (Keda Industrial Group - China).

Location: Tengda Peru ceramic sac, 11500, Guadalupe, Peru?

(previous photo from Google maps)

https://maps.app.goo.gl/Jo7bXfkzGgg4oL7h9

Distances to Tengda

Lima Peru (290 km - 4 hours)

Antofagasta, Chile (1670 km - 23 hours)

Santiago de Chile (2990 km - 38 hours)

Distance between Santiago de Chile and factories in Brazil and Argentina

Criciúma, Santa Catarina, Brazil (2619 km - 34 hours)

S?o Paulo, Brazil (3260 km - 43 hours)

Olavarría, Argentina (1445 km - 17 hours)

Buenos Aires, Argentina (1375 km - 17 hours)

TIME CERAMICS ?

Since 1955, Time Ceramics is a multinational group of Chinese origin, dedicated to the manufacture of ceramic tiles in China, Nigeria and Pakistan.

In 2013, Time Ceramics started their production in the African Market and within 1 year became the largest manufacturing unit of ceramic tiles in whole Africa.??

In Mexico, the company will build a ceramics factory on an 81-hectare (200 acres) property on the highway “Arco Norte”, towards Apan, in the municipality of Emiliano Zapata, with an investment of more than 150 million dollars. It is announced that the industrial warehouse will be more than a kilometer long (0.62 miles) and will be one of the largest in Latin America.

It will face Lamosa, a leader in Mexico and in the Latin American region, Vitromex (Mohawk, the North American giant), Interceramic and Tecnopiso.

Distances to Time Ceramics:

Mexico City (94 km - 2 hours)

San Antonio, Texas (1300 km - 14 hours)

Houston, Texas (1460 km - 16 hours)

Dallas, Texas (1730 km - 18 hours)

Porcelanato Latino sac? (Porcelatino)

On October 5, 2023, the Peruvian government approved the installation of the ceramic and porcelain factory in the district of Chilca, province of Ca?ete, department of Lima, Peru.

With an investment of 40 million dollars, on a 31-hectare property, they will install a plant with two ceramic and porcelain manufacturing lines.

SUNDA INTERNATIONAL? Housemart?

Established in 2000, Sunda International Group is one of the international trade enterprises which penetrate into overseas markets such as Africa and South America at the earliest.

The Group now has become a transnational industrial (ceramics, sanitary ware, hardware accessories, daily cleaning products and personal care products), with eight production bases that include countries like Ghana, Kenya, Tanzania and Senegal.

In Peru, Sunda International was established as Housemart, which deals with the marketing of Twyford brand ceramic products (imported) and other items for construction and home improvement.

KEDA Industrial Group

This industrial group deals with various segments such as ceramics, lithium batteries, energy, machinery and construction materials.

In the ceramic segment it acquired Italian companies such as ICF. Welko (2018), FDS molds (2023) and 40% of the Chinese enamel and pigment company SinoCera Create-Tide (2023).

It stands out in the design and turnkey delivery of complete plants for the manufacture of ceramic and porcelain tiles, competing with Sacmi.

They are also associated with a participation in the partnership with ceramic manufacturers to establish themselves more quickly in new markets, as is the case with Sunda in Africa.

Keda supplies kilns and machinery to Tengda, Time Ceramic and Sunda.

In the annual report of MECS / ACIMAC it was announced that global ceramic consumption fell by 10.9% in 2022 compared to the previous year, as a result of the energy crisis, inflation and a cooling in consumption. In Latin America the drop in 2022 reached 14.3%.

threats

Chinese factories begin to settle in the region.

cost of gas and other alternatives.

Me too product. Copying is a religion in the ceramic industry, which transforms products into commodities.

too many scattered resources on social media.

Opportunities

Determine the potential of each area and each distributor, before setting sales targets.

Support the catalog with adequate physical stock.

Monitoring of the SKUs exhibited and with stock in the distributors.

Debug the SKUs, to increase customer service.

SKU marketing.?

Focus on your own websites.??

(Threats and opportunities were mentioned in my Linkedin article May 9, 2023)

https://www.dhirubhai.net/pulse/latin-american-ceramic-tile-market-opportunities-threats-julio-sol/

Julio Sol

porcelanato.com

porcellanato.com

Muhammad Imran

Area Manager Sales & Marketing at Time Ceramics Pvt Ltd

11 个月

Being a part of time ceramics in Pakistan im happy to read your professional reaches about tiles industries and its give me special pleasure to read about time ceramics in your story line. Good work.

回复
Cesar Elera

Addetto Controllo Qualità

1 年

Muy interesante, molto interessante, gracias

回复
Oleksiy S.

Business Developer, Driving Sales and Marketing, I help Business Unites grow in Profit and Sales, International and Local Level

1 年

thanks for interesting material!

回复
Emmanuel C. Iba?ez Garcia

Senior Sales Manager |Industrial & Building |MBA Latam |Automation B2B Digital P&L S&OP BMP

1 年

Gracias Julio Sol

回复
Cristiano Canotti

Industrial consultant -managing partner-senior associate

1 年

Elena Venturelli tutte cose riservatissime eh...

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