Chinese brands go abroad in Qatar's "World Cup", "Made in China" is always there.

Chinese brands go abroad in Qatar's "World Cup", "Made in China" is always there.

This year's World Cup returns to Asia after 20 years. The host, Qatar, has spent $229 billion on this, equivalent to four times the previous seven World Cups, known as the most expensive World Cup ever. And the "World Cup effect" is not limited to the host Qatar. FIFA President predicted that the number of people watching the World Cup this year will reach 5 billion, accounting for nearly 60% of the global population. Driven by the World Cup effect, in various parts of the world, especially in countries and regions with a strong soccer culture, sales of related goods have been a round of explosion.

Data from global e-commerce platforms show that soccer, soccer shoes, soccer uniforms, soccer training equipment and peripheral products related to the World Cup became cross-border search keywords during September-November, with the number of global buyers of soccer shoes doubling year-on-year, trophy medals increasing 126% year-on-year, and soccer goalkeeper gloves increasing even more to 323% year-on-year.

On the opening day of the 2022 World Cup in Qatar, Chinese Foreign Ministry spokesperson Chunying Hua tweeted eight tweets in a row to introduce the "Chinese elements everywhere" of the World Cup in a graphic way. From venues, referees, peripheral goods, sponsors to the "most adorable messenger" pandas. As Chinese Ambassador of Qatar Jian Zhou said, "Chinese elements" are like stars in the sky, shining brightly in this World Cup.

From an economic point of view, the quadrennial World Cup is the perfect stage for global enterprises to launch their brand marketing.

In recent years, the soccer consumption model and industrial innovation are at a critical demarcation point, the soccer industry and consumers are saying goodbye to pure sports and instead entering a more entertaining and cross-border pan-sports era. From an economic point of view, the four-year World Cup is an excellent stage for global enterprises to launch their brand marketing, and Chinese enterprises going abroad will certainly not miss such a good opportunity to make their awareness and convey their brand value. At present, Qatar World Cup not only has a number of Chinese enterprises have become the official top partners and sponsors of the event, more "made in China" and "Chinese technology" for Qatar to help support, and more cross-border sellers put "In the face of the world's largest sporting event, which is deservedly the largest in the world, but there are also many opportunities for small and medium-sized enterprises to go abroad, and the richness of the products is constantly expanding.

The flexible turnover of funds is the key to the seller's sound operation and performance breakthrough.

One of the most critical elements for sellers to be able to explode in the peak season is to have sufficient funds to protect business progress, some sellers with financial needs can take advantage of the Amazon Seller Loan Program, and eligible sellers will have the opportunity to obtain loans launched by domestic financial institutions to effectively alleviate cash flow problems, develop business, operational stockpiling and expand the business map.