China's automotive revolution: A comprehensive exploration of growth, challenges, and global dominance in EV's.
Raúl Moreno
Automotive Industry and Electromobility Consulting & Advisory - Top Voice - Smart Mobility of the Future - Urban Mobility - eMobility - EVs - Business Development - Mentor - M&A - Investments - Soft Landing in México
Introduction: A remarkable transformation
China's automotive journey, a tale of evolution spanning several decades, has catapulted the nation to the forefront of global automotive leadership. Elon Musk's foresight, acknowledging the potential success of Chinese electric car makers beyond their borders, aligns seamlessly with the statistics that underscore China's ascent. In 2023, China solidified its position as the world's largest automotive producer, with a staggering 30 million vehicles, of which nine million were cutting-edge new energy vehicles (NEVs). This dominance signifies almost two-thirds of global NEV production, highlighting China's influence in shaping the future of the automotive industry.
The genesis of growth: Joint ventures and strategic policy
The roots of China's automotive success lie in the 1970s and 1980s, marked by the establishment of joint venture companies. Today's giants, including SAIC-GM-Wuling, Dongfeng Nissan, FAW-Volkswagen, and FAW Toyota, trace their origins to these collaborations. While joint ventures significantly boosted production, the transfer of critical internal combustion engine (ICE) capabilities faced challenges.
China's industrial policy, coupled with strategic direction and support, fueled the global growth of the auto sector. The initial three decades of China's socialist economy saw a modest role for passenger car production. To invigorate the industry, the Law on Joint Venture Using Chinese and Foreign Investment was enacted in 1979, attracting foreign technology and capital.
The mid-1980s saw major players like American Motors Corporation, Volkswagen, and Peugeot entering joint ventures in China. By 1989, the government outlined the "three large, three small, two mini" policy, consolidating the country's auto industry into three full-line and three middle-tier manufacturers.
In 1994, China formalized this policy with the Automobile Industry Policy, requiring foreign automakers to enter joint ventures with Chinese partners, ensuring technology transfer and managerial expertise. The joint venture requirement phased out in the past five years, with caps on foreign ownership lifted gradually.
From niche to norm: The EV Revolution
China's electric vehicle (EV) landscape reflects a remarkable shift from niche to norm. The "Made in China 2025" strategy played a crucial role, and since 2009, the Chinese government heavily subsidized the NEV sector, injecting nearly 150 billion yuan by 2022. By 2022, global NEV sales reached 10.824 million units, with China capturing an impressive 63.6% of the market.
The rise of EVs in China is not just a shift in preferences; it's a strategic move supported by substantial government subsidies. The transition from "ppt造车" (companies with grand visions but far from mass production) to mass adoption has been accelerated by forward-thinking policies and financial backing.
The landscape of Chinese EV companies reveals fascinating dynamics. Internally incubated EV subsidiaries by Chinese automotive giants, new EV companies born in the era of electric vehicles, joint ventures, and tech players like Xiaomi and Huawei are all contributing to the vibrant ecosystem. Sales data from 2015 to 2022 shows a significant advantage for independent domestic NEV brands.
Current dynamics and market players
The current market dynamics showcase the diverse strategies adopted by companies in the Chinese EV landscape. Chinese automotive giants like GAC, SAIC, and Geely have incubated internally the EV subsidiaries, allowing them to operate with agility while leveraging the strengths of their parent companies.
New EV companies, often referred to as "EV natives," are nimble and innovative, unburdened by legacy systems and approaches. With features like Li Auto's in-car fridge and NIO's in-car chatbot, these companies are setting new standards for customer-centric innovation. Some, like Neta Auto, are gearing up for IPOs, while others face the intense competition to survive.
Joint ventures between Chinese and foreign automakers represent efforts to transition established brands into the evolving market. Foreign companies, recognizing the technological prowess of Chinese EV firms, are increasingly looking to invest or form partnerships, as seen in Volkswagen's investment in XPeng Motors.
Tech players like Xiaomi and Huawei are entering the scene, challenging traditional automakers. Xiaomi's SUV with super acceleration faster than Tesla and Porsche, and Huawei's Model S rival, unveiled in 2023, indicate their ambitions and potential disruption in the market.
Challenges and opportunities: The road ahead
Despite the stellar performance of the auto sector, challenges loom on the horizon. Companies must navigate the S-curve of adoption, and the industry faces impending convergence. The strategic decisions of foreign brands in the Chinese market and the global expansion strategies of Chinese brands present intriguing scenarios.
Chinese brands, while dominating domestically, face the challenge of global expansion. NIO's ecosystem approach and Li Auto's market dominance showcase the industry's evolution. "Reverse joint ventures," where foreign firms invest in Chinese EV technology, are reshaping the landscape.
China's EV Titans: A Closer Look at the Powerhouses Shaping the Future
The landscape of electric vehicles (EVs) in China is a dynamic tapestry, woven together by a diverse array of companies and joint ventures (JVs). The following list represents the top 15 entities, including joint ventures, leading the charge in EV sales in China for the years 2022 and the first quarter of 2023. This data is meticulously curated from the China Passenger Car Association (CPCA) and supplemented by insights from the Ministry of Public Security, offering a comprehensive view of individual customer sales.
1. BYD
Origins and Evolution
Founded in 1995, BYD (Build Your Dreams) has emerged as a trailblazer in China's electric vehicle (EV) landscape. The company's journey began in Shenzhen and downtown Los Angeles, initially as a rechargeable battery business catering to the IT sector. Over the years, BYD expanded its horizons, venturing into handset electronics and ultimately making its mark in the automobile industry, with a particular focus on EVs.
In 2002, BYD strategically utilized funds raised from a Hong Kong IPO to acquire an automotive unit from Tsinchuan Automobile, then the sixth-largest car manufacturer in China by sales volume. This move marked a pivotal moment as BYD transitioned into the automotive sector, laying the foundation for its future prominence in the EV market.
Pioneering Battery Technology and Buffett's Backing
In its initial phases, BYD concentrated on gas-powered cars while simultaneously developing its battery technology. The turning point came in 2008 with the introduction of the F3DM, BYD's first mass-produced plug-in hybrid. This innovative vehicle allowed for 60 miles of electric driving on a full charge before seamlessly switching to a conventional combustion engine. Notably, in the same year, renowned investor Warren Buffett acquired a 10% stake in BYD for $230 million, signaling confidence in the company's potential.
Government incentives and subsidies aimed at boosting the new energy vehicle (NEV) industry further propelled BYD's growth. The company secured substantial financial support from government subsidies and grants, particularly for research and development in the EV sector.
From Mockery to Market Dominance
In a 2011 interview, Tesla CEO Elon Musk was critical of BYD's designs and technology. However, the tides have turned, and BYD now stands as the world's leading seller of NEVs, emerging as Tesla's primary global rival. In 2022, BYD surpassed Tesla by selling over 1.8 million EVs globally, claiming an 18.3% market share compared to Tesla's 13%. This shift in dynamics highlights BYD's remarkable ascent in the global EV arena.
In China, BYD commands a substantial market share of around 30%, boasting an impressive lineup of at least 25 different models, including hybrids and full EVs. The diverse range caters to a broad consumer base, with prices spanning from 100,000 yuan to 1 million yuan. To further strengthen its position, BYD introduced a high-end EV brand named Yángwāng (仰望) in November 2022, reflecting its commitment to innovation and luxury.
Strategic Expansion and Vertical Integration
BYD's influence extends beyond its product offerings; the company has established three major production bases in Shenzhen, Xi'an, and Changsha, with plans for additional facilities. Projections indicate an ambitious goal of manufacturing 4.7 million vehicles in 2023 and scaling up to 6.2 million in 2024. Crucially, BYD boasts a vertically integrated production chain, producing its own batteries and maintaining a complete insulated-gate bipolar transistor (IGBT) industry chain — a vital component for EV production.
While BYD models might not be synonymous with advanced "smart" functionality and lag behind in assisted or autonomous driving compared to Tesla, the company's success in China is rooted in offering customers a compelling value-for-money proposition.
Global Aspirations and Ongoing Innovations
BYD's success story goes beyond domestic boundaries, with the company rapidly entering foreign markets. Profits, an integrated supply and production chain, and in-house battery production contribute to BYD's ascent as a global brand. The launch of another luxury brand, code-named Brand F, in 2023 exemplifies BYD's commitment to evolving and meeting the diverse demands of the global automotive market.
As BYD continues to innovate, expand, and assert its global presence, it stands as a testament to China's prowess in shaping the future of electric vehicles. The company's journey, from a battery business to a global EV leader, symbolizes the transformative power of dreams turned into reality.
2. SAIC-GM-Wuling (Joint Venture)
In the ever-evolving landscape of China's electric vehicle (EV) market, mini EVs have emerged as practical and cost-effective alternatives, playing a pivotal role in the nation's transition to electric mobility. At the forefront of this shift is the Hongguang mini EV, manufactured by Wuling a key player in the joint venture established in 2002 with SAIC (one of China's Big Four auto manufacturers) and General Motors (GM).
Originally recognized for manufacturing minivans, the joint venture reshaped its trajectory with the introduction of the Hongguang in July 2020. This compact electric sedan quickly gained popularity, becoming a cornerstone of SAIC-GM-Wuling's success and accounting for approximately 90% of the joint venture's total sales. The affordability of the Hongguang, with a starting price of 44,800 yuan ($6,563) and three additional models ranging up to 99,900 yuan ($14,635), has been a driving force behind its widespread adoption.
However, the Hongguang, like many mini EVs, makes certain compromises in terms of safety features compared to conventional-sized EVs. Notably, it lacks airbags, contributing to its affordability. This trade-off in safety features has positioned mini EVs as attractive options for budget-conscious consumers in China.
The surge in popularity of mini EVs is evident in the sales data. The proportion of mini EV sales relative to total EV sales in China witnessed a notable increase from 17.7% in 2019 to 29.8% in 2021. Despite this initial rise, the proportion dipped to 19.3% in 2022, indicating a potential shift in consumer preferences toward larger models that offer both popularity and affordability. Sales of the Hongguang experienced modest growth, increasing by only 13% year-on-year in 2022. The first quarter of 2023 presented a challenging scenario, with sales declining by 26.2% year-on-year from 105,227 to 77,701 units.
While the era of mini EVs in China might be facing headwinds, there are promising prospects for these compact vehicles in global markets. SAIC-GM-Wuling is strategically positioning itself to tap into potential markets in Europe, Asia, and the developing world by increasing its EV exports. The company, which already exports tens of thousands of conventional vehicles annually, commenced the sale of the Hongguang Air EV in Indonesia in August 2022. With Indonesia as a launching pad, SAIC-GM-Wuling aims to explore other markets in the region. Notably, the Hongguang is currently available in Europe under the brand FreZe Nikrob, retailing for €13,000 to €15,000 ($13,800 to $16,000).
Looking ahead, SAIC-GM-Wuling is set to expand its mini EV offerings further. In September 2023, the company plans to introduce three new premium mini EVs under its Baojun (宝骏) brand. This strategic move reflects the industry's dynamic nature, where adaptability and innovation remain key to staying ahead in the competitive global EV landscape. The evolution of mini EVs is a testament to China's multifaceted approach in shaping the future of electric mobility, balancing practicality, affordability, and global market expansion. ?????? #MiniEVs #ElectricMobility #SAICGMWuling #Hongguang #InnovationInEVs
3. Tesla
In 2018, Tesla achieved a groundbreaking milestone as the first foreign automaker granted permission to independently produce cars in China, without the need for a local partner. As of today, Tesla remains the sole foreign company with complete ownership (100%) of an electric vehicle (EV) factory in China, distinguishing itself in a market that has traditionally relied on joint ventures.
The Chinese government extended preferential treatment to Tesla, including advantageous corporate income tax benefits. This support has played a crucial role in positioning Tesla as one of the most successful EV companies in China. While Tesla competes with domestic giants like BYD for market share, the two companies exhibit a complementary dynamic rather than a direct rivalry.
Tesla's focus on premium EVs with higher profit margins aligns with its global strategy, while simultaneously offering some luxury vehicle options. In contrast, BYD emphasizes affordability, catering to a broader consumer base with a range of budget-friendly cars. Tesla's Shanghai factory, inaugurated in January 2020, serves both the Chinese and global markets, producing approximately 711,000 cars in 2022, constituting 52% of Tesla's global output.
In January 2023, Tesla deferred its plans to expand the Shanghai factory to a 2 million-unit annual production capacity. However, in April 2023, the company announced the construction of a new battery plant in Shanghai, slated to commence in the third quarter of 2023, with production scheduled for the second quarter of 2024. This facility will focus on manufacturing 10,000 of Tesla's Megapack large energy storage units annually.
Tesla's sales performance in China underscores its robust presence. In 2022, Tesla experienced a 37.1% year-on-year increase in China sales, totaling 439,770 units. The momentum continued in the first quarter of 2023, with a further 26.9% year-on-year sales growth. Notably, Tesla's China exports in the first quarter approached 92,000 vehicles, marking a 24% year-on-year increase.
The Tesla Model Y emerged as the second-highest-selling EV in China in 2022, delivering a total of 315,607 units, trailing only behind the immensely popular Hongguang mini EV with 404,823 units.
Tesla strategically responded to market dynamics by reducing EV prices in China. Starting in October 2022 and followed by another reduction in January 2023, prices for the Model 3 and Model Y were slashed by 6% to 13.5%. This pricing strategy, replicated in other global markets, yielded positive results. March 2023 witnessed robust sales and exports in China, reaching 88,869 units—a 35% year-on-year increase and the second-highest monthly sales figure ever recorded.
In the first quarter of 2023, Tesla's production in China reached a new quarterly record of 229,322 units, signifying a nearly 26% year-on-year increase. Tesla's strategic positioning, adaptability to market dynamics, and continuous innovation underscore its influential role in shaping China's EV landscape.
4. Geely
Geely's Electrifying Evolution: From Fridges to Flying Cars
In 1986, the ambitious entrepreneur Lǐ Shūfú 李書福 embarked on a journey to establish Geely as a refrigerator manufacturer in Hangzhou, Zhejiang Province. Fueled by borrowed funds from family, the company transitioned through various phases, eventually rebranding as Geely Auto 吉利汽车 in the 1990s. Geely expanded its product line to include minivans and cars before making a significant leap by acquiring Volvo in 2010. This marked the beginning of an empire that now includes a stake in Daimler AG, the parent company of Mercedes-Benz, and substantial investments in two flying car enterprises.
The year 2020 witnessed Geely unveiling its ambitious Blue Geely Initiative, setting a target for 90% of its sales to be electric vehicles (EVs) by 2020. While this goal proved too ambitious, Geely achieved a commendable 30% in 2022, with further aspirations to reach 50% in 2023. Parallel to BYD, 2022 emerged as a pivotal year for Geely, with an extraordinary 277.8% year-on-year surge in EV sales, surpassing even BYD's impressive growth of 208.2%.
Geely's influence extends beyond its core brand, giving rise to various joint ventures and distinctive EV-focused marques, including:
1. Polestar (极星): Originally established in 1996 and later acquired by Volvo in 2015, Polestar transitioned into a dedicated EV brand in 2017 through a collaboration between Volvo and Geely. The brand unveiled its fourth model, the Polestar 4, a compact SUV, at the 2023 Shanghai Auto Show.
2. Lynk & Co (领克): Launched in 2016 as a joint venture with Volvo, Lynk & Co targets the mid- to high-end hybrid and internal combustion engine vehicle market. With a focus on collaboration at the China Europe Vehicle Technology (CEVT) tech center, Lynk & Co has introduced six models, including SUVs, an electric scooter, and a sedan.
3. Geometry (几何汽车): Introduced in 2019, Geometry aims at the low- to mid-range EV market. With six models launched as of May 2023, including sedans featuring Huawei’s Harmony operating system, Geometry has made its mark.
4. Zeekr (極氪): Established in 2021 as a premium brand for the high-end EV market, Zeekr started deliveries of its first model, the 001 sedan, in October 2021. Subsequent releases include the 009 multi-purpose vehicle (MPV) and the X compact SUV.
In addition to these brands, Geely joined forces with Mercedes-Benz in a joint venture called Smart Automobile, aiming to produce cars designed by Mercedes-Benz and engineered by Geely. The joint venture debuted the compact SUV Smart 1 in September 2022, followed by the unveiling of the Smart 3 in April 2023.
Geely's entry into the battery swap EV segment materialized through a joint venture with Lifan Group, resulting in the creation of Livan (睿蓝汽车) in January 2022. Notably, Geely introduced another EV sub-brand named Galaxy in February 2023, focusing on the hybrid and EV markets, with plans to launch seven new models by 2025.
Sales figures for Geely's sub-brands in 2022, as per the Ministry of Public Security insurance registry, reveal noteworthy success. Geometry achieved a remarkable year-on-year increase of 252.99%, selling 116,182 units, while Zeekr experienced a staggering 1,182% year-on-year increase with 71,441 units sold. Lynk & Co, with 24,557 units sold, also demonstrated a robust year-on-year increase of 165.94%.
Geely's EV journey gained momentum in 2013 with the acquisition of the iconic London Taxi Company. This transformative move led to the renaming of the taxi maker to the London Electric Vehicle Company in 2017. An EV plant in Antsy, Coventry, was established to manufacture extended-range EV taxis. Geely's primary EV assembly plant is located in Hangzhou, Zhejiang Province, with additional facilities in Gothenburg, Coventry, Hangzhou, Ningbo, and Frankfurt. The company operates research and development centers in Shanghai, Barcelona, and California.
While Geely's EV transformation commenced relatively late, its expansive portfolio of over 30 brands and joint ventures covering various product types positions the company as a multifaceted player in the evolving landscape of electric mobility. The remarkable success in EV sales suggests that Geely's diverse approach is yielding positive results.
5. GAC Aion
GAC Aion: Electrifying the Future with Innovation and Ambition
GAC Aion, the electric vehicle (EV) unit of the Guangzhou Automobile (GAC) Group, has rapidly ascended the ranks in the highly competitive Chinese EV market, securing its position as a formidable player. Majority-owned by the Guangzhou municipal government, GAC Aion has witnessed a meteoric rise, claiming the third spot on the sales table in the first quarter of 2023, trailing only behind BYD and Tesla. With sales exceeding 80,000 units in Q1 2023, the company achieved an impressive year-on-year increase of 79%.
The journey of GAC Aion in the realm of new energy vehicles (NEVs) began in 2011 when GAC Group initiated its foray into this transformative sector. The official launch of GAC New Energy 广汽新能源汽车 took place in July 2017, marking the beginning of a remarkable chapter. The inaugural model, the Aion S compact electric sedan, made its debut in November 2018, boasting a battery capacity of 58.8 kWh and an impressive maximum range of 316 miles on a single charge. The Aion S quickly gained traction in the market, with sales reaching 30,000 units in 2019, 45,000 units in 2020, and almost 75,000 units in 2021.
A pivotal moment arrived in November 2020 when GAC New Energy rebranded to GAC Aion, solidifying its status as a marque brand under GAC Group. The Aion Y, a compact hatchback launched in April 2021, further expanded GAC Aion's portfolio and achieved considerable success, shipping 34,108 units in 2021. Notably, in 2022, the Aion Y and Aion S collectively accounted for 85.9% of the total sales, with 119,687 units and 115,655 units, respectively, contributing to the brand's remarkable total sales figure of 273,757 units.
GAC Aion made headlines in October 2022 by securing a groundbreaking Series A financing round, amassing a staggering 18.29 billion yuan ($2.62 billion). This marked a historic milestone as the largest single private equity financing in China's EV industry, underlining the confidence and support garnered by the brand.
In a bid to further diversify its offerings, GAC Aion ventured into the high-end sports car segment in September 2022, introducing the Hyper 昊铂 brand. The Hyper SSR pure electric "supercar" emerged as the flagship model, set for mass production from October 2023 with a price tag of 1.28 million yuan ($186,920). Building on this momentum, the company unveiled the second Hyper model, the pure electric coupe Hyper GT, at the Guangzhou Auto Show in January 2023.
GAC Aion is not only making waves with its product lineup but also claims to possess world-leading technology. Key innovations include the Magazine Battery 2.0, named for its resemblance to an ammunition storage magazine, and the Quark Drive 夸克电驱, a "palm-sized" electric motor touted to generate more horsepower than a V8 engine. The brand places significant emphasis on advanced software and electronics, solidifying its commitment to technological leadership.
While GAC Aion's sales figures are undeniably impressive, it's crucial to note that a substantial portion of these sales are attributed to business-to-business transactions, particularly involving rental and car-hailing companies. In 2021, up to 43% of GAC Aion's total sales were generated from such business channels, reflecting a unique aspect of its market presence.
GAC Aion's journey is marked by innovation, ambition, and a commitment to shaping the future of electric mobility. As the EV landscape evolves, GAC Aion's continued strides position it as a key player in China's electric vehicle revolution.
6. Chery (Chirey).
Chery: Pioneering China's Automotive Landscape with Vision and Innovation
Founded in 1997 and headquartered in the city of Wuhu, Anhui Province, Chery has played a pivotal role in shaping China's automotive landscape. Operating as a state-owned automaker, Chery ventured into vehicle production in 1999, establishing itself as a prominent player in the industry. The Wall Street Journal, in 2007, recognized Chery as China's largest independent vehicle maker, highlighting its unique corporate culture, described as "an odd hybrid of Communist state enterprise and entrepreneurial start-up."
Chery's global footprint began to take shape in 2001 when it initiated vehicle exports. By the end of 2022, the company had exported over 2.4 million vehicles, contributing to 20% of all Chinese auto exports over the past two decades. In 2022 alone, Chery exported 452,000 vehicles, representing 14.5% of China's total vehicle exports, marking a substantial year-on-year increase of 68%. Remarkably, one out of every seven cars exported from China in 2022 bore the Chery nameplate.
As of 2022, Chery has established a significant presence in over 80 countries, boasting more than 1,500 dealers and service outlets worldwide. The company's commitment to the international market is evident, with at least one in every three cars produced by Chery destined for export markets.
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Chery's foray into electric vehicles (EVs) commenced in 2010 with the launch of its first EV, the Ruìqí (瑞琪) M1. While Chery has diversified its EV lineup with sedan and SUV models under the Tiggo, Arrizo, and Omoda names, its success in the EV market is prominently marked by mini EVs. Notably, in 2022, mini EVs such as the Chery Ant eQ and the QQ Ice Cream collectively contributed over 180,000 units, constituting 82% of the company's total 221,157 EV sales.
A significant turning point in Chery's EV strategy unfolded with the announcement of the Yáoguāng (瑶光) 2025 plan in September 2022. This ambitious initiative involves an investment of 100 billion yuan ($14.25 billion) over five years, encompassing the establishment of six research facilities globally and the development of 13 core technologies, including vehicle platforms, smart driving, and electrification. The plan aims to launch 18 new pure electric models, underscoring Chery's commitment to advancing its competitiveness in electrification and smart driving.
In 2023, Chery took a momentous step by establishing its first independent new energy brand, iCAR. This new brand received a technological boost when CATL, a leader in battery technology, announced that its new-generation sodium batteries would be integrated into Chery's iCAR models. Targeting the youth demographic, the iCAR series comprises three models with prices ranging from 150,000 to 300,000 yuan ($21,697–43,395). Concurrently, Chery unveiled premium EV models under the Exeed EV brand, named Sterra, including a sedan and an SUV, along with a compact SUV hybrid called TJ-1.
Chery's commitment to innovation and electrification extends to its subsidiary, Jetour 捷途汽车, established in 2018, which primarily focuses on manufacturing electric SUVs. In 2022, Jetour reported delivering over 180,000 units, reflecting a 17% year-on-year increase, with a substantial portion of sales occurring in export markets.
As Chery continues to evolve, the company's strategic investments, diverse product offerings, and technological advancements position it as a key player in shaping the future of the automotive industry in China and beyond.
7. Changan
Changan: Pioneering China's Automotive Legacy with Electric Ambitions
Changan, headquartered in Chongqing, stands as one of China's "Big Four" state-owned automakers, alongside SAIC, FAW, and Dongfeng. With roots tracing back to 1862 as a military supply and gun factory, it holds the distinction of being China's oldest auto manufacturer, despite the modern incarnation being established in December 2005. Specializing in passenger cars, minivans, and light trucks, Changan operates under three distinct brands: Changan for premium SUVs and passenger cars, Oshan for mid-level SUVs and multi-purpose vehicles (MPVs), and Kaicene for commercial vehicles, trucks, and additional MPVs.
In 1957, Changan achieved a significant milestone by producing "China's first jeep," the Changjiang Type 46, based on the U.S.-made CJ-5 Jeep. The company's journey continued through the production of passenger cars and minivans in partnership with Suzuki in 1981. In 2001, Changan collaborated with Ford in Chongqing to manufacture various models, marking its entry into international joint ventures. As a testament to its diverse collaborations, Changan also produced Mazda sedans when Mazda acquired a stake in the joint venture. In 2012, the Changan Ford joint venture was divided into Changan Ford and Changan Mazda, with Changan gaining authorization to produce Volvo models in 2006.
Changan entered the electric vehicle (EV) arena in 2015 with the introduction of the Benben mini EV. In April 2020, the Benben E-Star hatchback further solidified its presence in the EV market. By the end of the first quarter of 2023, Changan's EV sales were dominated by compact models such as the Lumin Corn mini EV and the Benben E-Star. In August 2020, Changan expanded its EV portfolio with the release of the X7, its first electric SUV under the Oshan brand.
While Changan made strides in the EV market, its significant breakthrough came in 2022 with the establishment of two joint ventures. In 2016, Changan had partnered with Baidu for smart driving technology, navigation, and services. Leveraging collaborations with CATL and Huawei, Changan introduced two new EV brands:
1. Deep Blue (Shenlan or Deepal): Launched in April 2022, this mainstream EV brand introduced the SL03 sedan, with an SUV, the S7, scheduled for release in June 2023.
2. Avatr: Positioned as a premium EV brand and launched in August 2022, Avatr's first model, the Avatr 11 SUV, showcased Huawei's advanced technology. Despite its premium status, users raised concerns about delivery delays, a short warranty, and perceived performance issues.
Changan's ambitious goals include reaching group sales of 4 million vehicles by 2025, with 60% of them being EVs. While Avatr 11 made an impact in the market by shipping 7,264 units from January to April 2023, the company faces challenges, including user complaints and market dynamics. Changan's foray into premium EVs and its commitment to electric ambitions underscore its role as a key player in shaping the future of China's automotive industry.
8. Hozon Auto
Hozon Auto: Navigating Challenges in the EV Market
Hozon Auto, under its Neta brand, has made significant strides in China's electric vehicle (EV) market, achieving high sales figures in recent years. However, a notable portion of its sales is attributed to business-to-business transactions, including rentals, car-hailing companies, and government sales, rather than individual customers.
Founded in 2014, Hezhong New Energy established Hozon Auto in 2018 with the launch of its Neta brand. Initially focusing on low-end models, especially targeting corporate customers like local governments and travel agencies, Hozon Auto gained attention with its Neta N01 SUV priced below 80,000 yuan ($11,145). Corporate and government sales accounted for a significant portion of Hozon Auto's sales, reaching 50% in 2019.
A turning point for Hozon Auto came in 2021 with a D round of financing of around 10 billion yuan ($1.39 billion), led by Qihoo 360, an internet security company. This infusion of capital allowed Hozon Auto to shift its strategy towards producing higher-end models. The Neta V Pro SUV, released in 2021, and the Neta S sedan, launched in July 2022, marked the company's entry into the higher-end market. The Neta S, equipped with software from Qihoo 360 and intelligent driving technology from Huawei, became a significant contributor to Hozon Auto's sales, with the Neta V being the highest-selling EV in 2022, approaching 100,000 units.
Despite the company's claims about self-developed technology, Hozon Auto's Neta S sedan incorporates software and technology from various sources. In November 2022, the company introduced a new EV technology brand called Haozhi, signaling its intention to develop proprietary technology. However, this technology is not expected to feature in Hozon Auto's cars until at least 2025.
Facing challenges in entering the capital markets, Hozon Auto's attempts to list on the Shanghai Stock Exchange in 2020 and later on the Hong Kong Stock Exchange have been unsuccessful. Like many of its counterparts in the Chinese EV industry, Hozon Auto has yet to turn a profit. In 2021, the company reported a net loss of 2.90 billion yuan ($405.13 million), contributing to a cumulative loss of 4.20 billion yuan ($585.13 million) in 2020 and 2021.
In April 2023, Hozon Auto introduced the Neta GT, a high-performance electric sports car aimed at transitioning the company away from its low-budget image. Additionally, Hozon Auto is exploring international markets with the construction of its first production facility outside China in Bangkok, Thailand, scheduled to begin production in January 2024, supplying vehicles to ASEAN countries. As Hozon Auto strives to diversify and establish a foothold in foreign markets, it faces the ongoing challenges of profitability and market competition.
9. Li Auto
Li Auto: From Li One to Profitability Breakthrough
Li Auto, part of China's trio of publicly listed EV startups, known as Wei Xiao Li (蔚小理), is a significant player in the electric vehicle industry. Headquartered in Beijing, the company was established in 2015 and garnered notable investments, including a personal contribution of up to 1.96 billion yuan ($285 million) from Meituan CEO Wang Xing and around 207 million yuan ($30 million) from ByteDance. Li Auto went public on Nasdaq in July 2020, raising 7.77 billion yuan ($1.1 billion) and reaching a valuation of 70.70 billion yuan ($10 billion).
The cornerstone of Li Auto's product lineup is its electric SUVs, with the Li One being the inaugural model presented at the Shanghai Auto Show in April 2019. Officially launched in March 2020, the Li One experienced continued success, with an upgraded version introduced in May 2021. Despite being discontinued in October 2022, the Li One became Li Auto's best-selling model in 2022, reaching nearly 79,000 units and ranking 15th in overall electric vehicle sales in China.
In 2022, Li Auto expanded its offerings with the introduction of two new models: the L9 in June and the L8 in September, both positioned as six-seat family SUVs. The L8, intended as the Li One's successor, faced challenges due to a sudden price cut of the Li One by 20,000 yuan ($2,869) and the announcement of its discontinuation. This decision angered customers who believed their recently purchased Li Ones had significantly depreciated in value. The controversy, coupled with increased research and development expenditure, contributed to Li Auto's substantial net loss of 2.03 billion yuan ($291.02 million) in 2022.
The launch of the L7 in February 2023 marked a turning point for Li Auto. Priced at about 320,000 yuan ($46,000), the L7, a five-seat SUV with unique features like light-sensitive paint, a "queen seat," and camping capabilities, garnered positive attention. In March and April 2023, Li Auto achieved monthly sales exceeding 20,000 units, surpassing competitors NIO and XPeng. Notably, the L9 and the L8 secured positions 14th and 15th overall in EV sales in China during the first quarter of 2023.
Li Auto's success continued as it announced a profit of 933.8 million yuan ($134.6 million) for the first quarter of 2023, breaking through the profitability barrier. This achievement positions Li Auto as the first among the Wei Xiao Li brands to overcome the profitability challenge, marking a significant milestone in its journey within the dynamic and competitive landscape of the Chinese electric vehicle market.
10. Great Wall Motors
Great Wall Motors: From SUV Leader to EV Struggles
Great Wall Motors (GWM), founded in 1984 and headquartered in Baoding, Hebei Province, has undergone a notable evolution, transitioning from a focus on building trucks to becoming a significant player in the Chinese automotive industry, particularly as an SUV leader. In 2003, GWM became the first private Chinese auto manufacturer to go public on the Hong Kong Stock Exchange, marking a milestone in its growth trajectory.
The company gained prominence in 2011 with the release of the H series SUVs under the Haval sub-brand, earning the title of China's "SUV leader." The H series SUVs, often likened to the Honda CR-V, became the highest-selling SUV in China for eight consecutive years. By 2016, GWM's annual sales volume exceeded one million units, solidifying its position in the competitive market.
However, GWM's strong focus on SUVs initially slowed its adoption of electrification. The company ventured into high-end SUVs with the launch of the Wey brand in 2016 and invested in hybrid models. The dedicated EV brand, Ora, was introduced in 2018, with the Good Cat compact car making a significant impact. Nevertheless, GWM's electrification efforts faced challenges, and in 2022, the company reported a year-on-year decrease in total sales volume by 17%.
Recognizing the changing automotive landscape, GWM is now making a strategic shift towards electric vehicles (EVs). The "Strategy 2025" announced in 2021 outlines the company's goal of achieving global sales of four million units by 2025, with 80% of them being new energy vehicles. Additionally, GWM has been exploring hydrogen energy since 2015, establishing a hydrogen energy technology center in 2018 and founding FTXT Energy Technology in 2019.
Despite these efforts, GWM's transition to EVs has proven challenging. In the first quarter of 2023, Ora, the dedicated EV brand, reported a year-on-year decrease of 47% in sales, selling 17,766 units. The company's overall outlook in the EV sector remains uncertain, and GWM faces the task of overcoming obstacles in the dynamic and evolving landscape of electric mobility. As the automotive industry undergoes rapid transformations, GWM's success in embracing and thriving in the electric vehicle era will be closely watched
11. NIO
NIO: Pioneering EVs with a Global Vision
NIO, established in November 2014 and headquartered in Shanghai, is a prominent player among China's publicly listed electric vehicle (EV) startups. Led by CEO William Li and backed by notable tech executives and investors, including Tencent, Baidu, and JD.com , NIO has made significant strides in the EV market.
The company gained global attention in 2018 with its Initial Public Offering (IPO) on the New York Stock Exchange, raising $1.8 billion. NIO continued to expand its reach with listings on the Hong Kong Stock Exchange in 2022 and the Singapore Exchange Limited in 2022. NIO's portfolio includes a range of electric vehicles, such as the EP9 electric supercar, sedans like the ET5 and ET7, and various SUVs, including the EC6, EC7, ES6, ES7, and ES8.
NIO's commitment to innovation is evident in its emphasis on battery swapping technology. With over 1,100 swapping stations across China by September 2022, NIO aims to have 3,000 battery swap stations in the country by 2025. The concept of battery swapping is a crucial aspect of NIO's strategy, offering a quick and convenient solution for EV users.
Expanding beyond China, NIO ventured into global markets, starting with Norway in 2021. The company set up battery swap stations and showrooms, known as NIO Houses, in Oslo, marking its international debut. NIO's entry into Europe continued with the establishment of a plant in Hungary, supplying battery swap stations for the European market. The company plans to operate 1,000 such facilities outside China, primarily in Europe, by 2025.
Despite its global aspirations, NIO has faced challenges in certain markets. In Norway, NIO's sales records did not reflect its success in China, with none of its models making it to the top 20 EV brands in the country in 2022.
NIO's financial journey has been marked by persistent losses. In 2022, the company reported a net loss of 2.09 billion yuan ($299.74 million), a significant increase from the previous year. The substantial investment in battery swap stations and the European market entry strategy have contributed to NIO's financial challenges.
As NIO continues to navigate the competitive EV landscape, its focus on cutting-edge technology, global expansion, and commitment to battery swapping sets it apart in the ever-evolving electric mobility sector. The company's success hinges on its ability to address financial concerns while maintaining its position as a frontrunner in the global electric vehicle market.
12. XPeng
XPeng: Driving Innovation with Ambitious Ventures
XPeng, founded in August 2014 by former executives of Guangzhou Automobile (GAC) Group, has emerged as a prominent player in China's electric vehicle (EV) landscape. The company, headquartered in Guangzhou with a global presence, has secured substantial funding through multiple financing rounds and successful listings on the New York Stock Exchange and the Hong Kong Stock Exchange.
The company's vehicle lineup comprises SUVs, denoted by models starting with 'G,' and sedans, marked with 'P.' XPeng's journey began with the launch of its first model, the G3 SUV, in November 2018, followed by the P7 sedan in April 2019. Notably, the P7 sedan, featuring the advanced XSmart software and XPilot autonomous driving assistance system, has consistently been XPeng's top-selling model.
In March 2023, XPeng introduced an enhanced version of the P7, rebranded as the P7i, incorporating significant upgrades in various aspects. Despite this, the P7, including its upgraded iteration, continues to dominate XPeng's sales, solidifying its position as a key contributor to the company's success.
XPeng expanded its product portfolio with the launch of the G6 coupe SUV at the Shanghai Auto Show in April 2023. The G6, manufactured using the Smart Electric Platform Architecture (SEPA) 2.0, garnered attention for its reported similarities to Tesla's Model Y. XPeng aims to compete with Tesla by offering the G6 at a lower price point, hoping to achieve better results than its previous SUV model, the G9.
The company has ventured into the realm of semi-autonomous driving, introducing the XNGP system in October 2022, designed to perform certain driving functions automatically while requiring a driver to be present. XPeng aims to expand these features to cover all major cities in China by 2024, positioning itself as a competitor to Tesla's Autopilot.
In addition to its focus on ground mobility, XPeng has invested in the development of flying cars through its subsidiary, XPeng AeroHT. The AeroHT X2, an electric vertical takeoff and landing (eVTOL) aircraft, completed its first test flight in Dubai in October 2022. XPeng plans to commence mass production of the X2 and another model, the X3, in 2024, targeting the growing market for flying cars.
While XPeng has demonstrated innovation and ambition across various fronts, including EVs, semi-autonomous driving, and flying cars, the company faces financial challenges. The significant investment in diverse ventures, coupled with sustained losses, has raised questions about XPeng's path to profitability. From 2018 to 2022, XPeng reported a cumulative net loss of 21.82 billion yuan ($3.16 billion), emphasizing the financial hurdles the company must address to sustain its ambitious endeavors in the evolving electric mobility landscape.
13. Leapmotor
Leapmotor: Racing Towards Ambitious Targets
Leapmotor, founded by Zhu Jiangming and Fu Liquan, former executives of Dahua Technology, has made a bold entry into the electric vehicle (EV) market. The company, initially funded by Dahua, started manufacturing cars in collaboration with Changjiang Auto before taking over its full production and assembly line. Despite facing challenges, Leapmotor has introduced four all-electric models: the S01 coupe, T03 hatchback, C11 SUV, and C01 sedan.
In September 2022, Leapmotor officially released the C01 sedan, a day before going public in Hong Kong. However, the initial public offering (IPO) did not meet expectations, as the company fell short of its target, raising $800 million instead of the intended $1.5 billion. The stock's performance on the first day of trading was disappointing, dropping by 33.5%. Nevertheless, by March 2023, Leapmotor's stock had recovered most of its losses since the IPO.
Leapmotor has shown substantial revenue growth, reaching 12.40 billion yuan ($1.80 billion) in 2022. However, net losses have also escalated, raising concerns about the company's path to profitability. Leapmotor aims to target the mid- to high-end market, planning to launch seven new electric models by the end of 2025, with an ambitious sales target of 800,000 units annually. This goal is particularly challenging given that the company's 2022 sales were just over 100,000 units.
Despite claiming full independence in research capabilities, Leapmotor's cumulative investment in research and development from 2019 to 2021 is significantly lower than that of other major EV brands. This has raised concerns about the company's ability to innovate and compete in a rapidly evolving market.
Leapmotor has focused on expanding its retail presence, boasting 443 stores in 151 Chinese cities as of July 2022. The company also plans to open its first flagship store in Europe in 2023, signaling its intention to tap into international markets.
Leapmotor faces stiff competition and the need to navigate challenges such as slow sales in the first months of 2023. The success of its C11 SUV and the newly launched C01 sedan will be crucial for the company's performance in the mid- to high-end segments of China's EV market. Leapmotor's journey reflects the intense dynamics and aspirations within the competitive landscape of the electric mobility industry.
14. FAW VW (Joint venture)
15. SAIC VW (Joint venture)
VW's Electrification Struggles and Software Challenges in China
SAIC VW, established in 1984, is the first joint venture between Volkswagen (VW) and SAIC, one of China's leading auto manufacturers. Although VW has a rich history in China, particularly with models like the Santana, its sales have been on a declining trend since 2019. This is partly attributed to the delayed entry into China's electric vehicle (EV) market, with the first VW EV, the ID.4 SUV, introduced only in 2020.
In response to the changing landscape, VW Group unveiled the NEW AUTO strategy in July 2021, aiming for 50% EV production by 2030 and nearly 100% by 2040. The company planned to invest 180 billion euros ($192.6 billion) between 2023 and 2027, with a focus on electrification and digitalization. VW's goal is to achieve 70% EV sales in Europe, 50% in the U.S., and 50% in China by 2030.
VW and Audi, a VW subsidiary, have partnered with FAW for EV manufacturing in China. Audi and FAW's collaboration includes the establishment of an EV plant in Jilin Province, scheduled to start production in December 2024 with an annual capacity of 150,000 cars.
While VW reported a 68% increase in full EV sales in China in 2022, reaching 155,700 units, its performance in the first quarter of 2023 saw a sharp decline, with EV sales falling by 25.4% year-on-year to 21,500 units. None of VW's EV models sold more than 10,000 units in China during January-April 2023. The ID.3 was the top-selling model, ranking 35th among all EVs with 9,290 units.
Software issues have plagued VW's ID models in China, contributing to their recent sales challenges. Customer reports surfaced on social media, detailing stressful experiences like control screens blacking out and unresponsive pedals. In September 2022, an open letter titled "Letter to SAIC-VW" criticized VW for erratic control and navigation screens, raising concerns among Chinese customers about the brand's reliability.
VW's software struggles extend beyond China, as the Modularer Infotainment Baukasten software system faced numerous bugs. Software problems led to the postponement of new model launches in July 2022. In response to these challenges, Oliver Blume took over as the new CEO in September 2022, terminating the policy of relying solely on self-developed software. In October, VW's Cariad project announced a 19.36 billion yuan ($2.47 billion) investment in a joint venture with Horizon Robotics, a Chinese software developer specializing in advanced driver assistance systems (ADAS) and autonomous driving.
As VW navigates the complexities of electrification and software development, addressing software-related concerns becomes crucial for restoring consumer trust and sustaining growth in the competitive Chinese EV market.
China's Global EV Triumph: Looking Ahead
As we delve into the diverse landscape of Chinese EV companies and joint ventures, it's evident that these entities are not merely contenders; they are the architects of the global EV revolution. With each brand contributing its unique strengths, China's influence on the future of electric vehicles is undeniable. The ongoing race to build EVs, dominate battery production, and redefine the automotive industry is firmly led by the 15 entities listed above.
Conclusion: Forging the Future of Road Transport
In conclusion, China's automotive landscape, especially its emphasis on EVs, reflects adaptability, foresight, and commitment to sustainable growth. The road ahead may pose challenges, but China's automotive industry is poised to shape the future of road transport. These developments have been delivered within the context of a strategic, government-supported emphasis on the auto sector as a key element of the country’s industrial strategy.
The Shanghai auto show in April was a testament to China's prowess, with Chinese EVs matching or exceeding everything on offer from global competitors. China's control of crucial links in the supply chains of raw materials, battery production, and EV manufacturing solidifies its position as the leader in the global EV market.
As we delve into the intricate landscape of Chinese EV companies, it's evident that these companies are not just contenders; they are ready to take on the world. The global race to build EVs and the batteries that power them is won decisively by China. The 15 leading EV companies, including Tesla, listed based on sales data, are a testament to China's dominance, and they are at the forefront of the global EV revolution.
The coming years are poised to witness further innovations, strategic alliances, and global expansions. As China continues to shape the future of road transport, these companies stand ready to take on the world, solidifying their positions as leaders in the electrified future.
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images from: https://thechinaproject.com/
MSc. Public Policy UCh | Public Affairs | e-Mobility | EV Fleets | Public Policy | Sustainability
10 个月Ignacio Rivas