China Pulse by Fabernovel - May 2023
CLIENT STORIES
MESSIKA: Launching WeChat e-commerce with Fabernovel
Messika Maison collaborated with Fabernovel to build the Messika WeChat Boutique Mini Program. It provides the customers with a smooth and engaging shopping experience with exclusive offers, such as event reservations, customized greeting cards, wallpapers and more.
The mini program allows Messika Maison to better understand the consumer journey through data analytics, and thereby to provide customers with more personalized services and targeted product recommendations.
CLARINS: Brand new travel retail WeChat mini-program
Clarins, a leading travel retail skincare brand deeply rooted in the WeChat ecosystem, has cooperated with Fabernovel since 2019.
The revamped travel retail WeChat Mini-Program integrates the brand story, sustainability commitment,?KOL endorsement, product details and exclusive travel sets. The unique offerings and innovative experiences enable Clarins to engage Chinese travelers and swiftly respond to their evolving needs.
NEW WORLD DEVELOPMENT: A vision workshop to accelerate its digital journey
Fabernovel had the honor to share its insights on the evolving digital ecosystem and key platforms as well as the Chinese consumer's digital journey to better target and attract Chinese travelers for New World Development in Hong Kong.
New World Development Company Limited is a Hong Kong-based company focused on property, hotels, infrastructure and services and department stores.
EVENTS
HACKING THE FUTURE: Explore the next technology frontiers
Hacking The Future is an extra-modern event on May 25th that gathered a full house of tech enthusiasts. Special thanks to our friends and partners: Microsoft for Startups , KIVISENSE , DataMesh, MRSTAGE and Sight Plus for bringing us the cutting-edge AR, VR, MR and AI-based technologies. Together we navigated innovative customer experiences with our in-house experts: 单岩 (Technology Director), Vladimir Garnele (Design Director) and Xiaolei Gu (Consulting GM).
2023 GVCC: Building success for multinational companies in China
On May 15th, Patrice Nordey , Managing Partner of Fabernovel, was invited to the 2023 Qingdao Global Venture Capital Conference to share his observations and learning working with foreign MNCs in China for the last 15 years.
This year's edition welcomed over 700 attendees and numerous domestic and foreign venture capital firms. Qingdao has the ambition to become a critical financial center in North China.
领英推荐
DIGITAL FRIDAY WEBINAR: Demystifying the hidden consumption force, Global Chinese Consumers
On April 21st, Fabernovel uncovered a new perspective of looking at and servicing Chinese consumers who are re-gaining global mobility.
As the key player of luxury consumption, Chinese consumers are constantly evolving, and thus requires brands to build a contextual understanding. This session decoded the evolving Chinese market and dispensed effective business strategies to tap into this lucrative demographic.
DIGITAL FRIDAY WEBINAR: The future of AI-generated content
On April 7th, Fabernovel introduced how cutting-edge AI technologies are revolutionizing industries, shaping content creation, and transforming the way we communicate.
Delving into image generation, the session embarked on prompting and iterations using Midjourney and presented valuable insights into real-world business implications.
PRESS
JINGDAILY: Louis Vuitton, Estée Lauder, Balenciaga tap into China’s ‘I Love You Day’
520, China's "I Love You" Day, has just arrived. In this sphere of love, how to connect with Chinese consumers by innovating romance? Rachel 海珊 Daydou shared her insights and observations with Jing Daily , featured with the latest 520 campaigns best practices.
VOGUE BUSINESS: Retailers have struggled to crack China. Can Machine-A buck the trend?
In a context of China luxury consumption rebound and reshoring (overseas China personal luxury consumption was 5% in 2022, down from 40% before the Covid) it is a good time window to take advantage of this market dynamic. Patrice Nordey discussed about international luxury multi-brand fashion retailers trying to find their way in China, for Vogue Business.
REUTERS: Luxury e-tailer Mytheresa bets on post-COVID China expansion
German luxury e-tailer Mytheresa is refocusing its efforts to grow its business in China, a notoriously competitive e-commerce landscape. The company plans to court shoppers in the world's third largest luxury market by employing personal shoppers and holding in-person events.
China Pulse by FABERNOVEL - May 2023
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