China Pulse by Fabernovel - June 2023
CLIENT STORIES
HANG LUNG PROPERTIES: A vision workshop to redefine digital luxury
We were honored to be invited at the yearly Sales & Marketing conference of Hang Lung Properties to share our insights about the future of luxury digital innovation in China. It was also a great opportunity to discuss with an audience of top executives managing all the properties of the group across Mainland China.
Hang Lung?Properties one of the largest property developers in Hong Kong and also the property manager of the famous Plaza66 mall in Shanghai, known as the first epicenter of luxury shopping in the city.
FLEXFUEL: System localization in China
Fabernovel is thrilled to be working with FlexFuel Energy Development?, an innovative energy company in the automobile industry providing cutting-edge technologies for consumption optimization and engine cleaning solutions utilizing the power of hydrogen.
For their expansion into the China market, FlexFuel has enlisted the support of Fabernovel to?host their infrastructure in China and facilitate the localization of the system?to align with the unique Chinese ecosystem, thereby ensuring optimal functionality and successful product integration.
PORSCHE: Porsche China launches Festival of Dreams to celebrate its 75 years anniversary
Congratulations to Fabernovel’s dear client, Porsche, for achieving the 75 years milestone. “Crowds of more than 100,000 are expected to turn out for an 11-day Festival of Dreams being hosted by Porsche China at the Haixinsha Asian Games Park in Guangzhou. Marking 75 years of Porsche sports cars, the bumper celebration has been designed to showcase all that is special about Porsche through a range of interactive activities spanning the worlds of sport, art, sustainability, music and esports.”
NEWS
NEW STUDY RELEASED: Unlocking the potential of Chinese outbound travelers
This 100+ slides study seeks to explore the trends and key observations of China's outbound travel recovery after COVID-19, including the increased demand for travel, the pace of travel recovery and the key travel destinations, covering Hong Kong, Macao, Hainan, Japan, South Korea, Thailand, Singapore, France, U.S., Australia, Dubai (UAE).
With 15+ case studies of prestigious luxury brands, such as Louis Vuitton, CELINE, Cartier, Hennessy, Roger Dubuis and much more, this study will present you valuable insights of the brand strategies to re-engage with Chinese outbound travelers.
WECOM PARTNER: Fabernovel becomes official 腾讯 WeCom Partner
领英推荐
Fabernovel has achieved full qualification and is certified as a Tencent WeCom partner. This prestigious partnership opens up opportunities for Fabernovel’s Tech Division to forge closer ties with WeCom, the enterprise solution of WeChat. With exclusive tools and features, such as API and SaaS solutions, Fabernovel gains the ability to build cutting-edge apps tailored to the clients’ needs, while also empowering them to provide an unparalleled level of service and expertise in the realm of WeCom orientation.?
CHINA LUXURY DIGITAL INNOVATION SUMMIT: Opportunities and challenges for luxury goods development under the new market structure
Patrice Nordey , Managing Partner of Fabernovel, was invited to give an opening address to the 4th China Luxury Digital Innovation Summit in Shanghai. He shared the key observations of the evolved and elevated luxury landscaping in China, including the digital penetration acceleration, domestic consumption reshoring, sophistication of the digital consumer journey, O2O retail integration with Wechat & WeCom and more.
Digital Friday Webinar: How to boost consumer engagement with data-driven strategies in e-commerce and social CRM
On May 12, 2023, 单岩 , Director of Fabernovel Technology Division, shared his insights on how to create engaging experiences for the customers by understanding their needs, leveraging data analysis to drive decision-making, and providing personalized experiences in e-commerce platforms and SCRM.
GLOBAL LUXURY DIGITAL INNOVATION SUMMIT: China luxury consumption and Chinese travelers
At the 2nd Global Luxury Digital Innovation Summit in Paris, Rachel 海珊 Daydou , Partner & China Practice Leader for West Europe of Fabernovel, spoke about the luxury world in China?being disrupted in the past 3 years, the restructuring of the e-commerce landscape, luxury brands onboarding on digital, Hainan as a premium branding destination, consumers' new priorities, as well as the return of Chinese travelers.
LIFE @FABERNOVEL
FAB STAGE TALK: The key factors of effective communication strategy
At Fabernovel internal sharing, Cecilia Lee, Marketing Director, discussed the key aspects of communicating with the client to deliver solutions that exceed their expectations. By active listening and staying agile, Fabernovel aims to provide customized solutions and ensure a seamless implementation to address the client’s pain points.
TRENDING
China Pulse by FABERNOVEL - May 2023
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"Congratulations on becoming a Tencent WeCom Partner, Fabernovel Asia! ?? As Steve Jobs once said, ""Innovation distinguishes between a leader and a follower."" Your journey is truly inspiring. Speaking of innovation and making a difference, we'd love to share an exciting opportunity related to environmental innovation – the upcoming sponsorship for the Guinness World Record of Tree Planting. ?? Let's innovate together for a greener planet! Check it out: https://bit.ly/TreeGuinnessWorldRecord"
"Congratulations on the partnership! ?? As Steve Jobs once said, ""Innovation distinguishes between a leader and a follower."" Looking forward to seeing how this collaboration fosters innovation and sets new trends! ??? #Leadership #Innovation"