China Pulse by Fabernovel - Feb 2023
CLIENT STORIES
BOEHRINGER INGELHEIM: How the pharma leader started its Metaverse journey in China
As a pioneer of digitalization in the healthcare industry, Boehringer Ingelheim is?one of the first pharma companies in China to explore Web3 and Metaverse. Fabernovel supported BIX, the digital innovation lab of Boehringer Ingelheim in Shanghai, to design and develop a program that helped its China leadership and business team to:
Want to learn more about Web3 in China? Download the Chinaverse study.
HANG LUNG PROPERTIES X LVMH: Real Estate & Climate Forum: a groundbreaking sustainability partnership
Hang Lung Properties and LVMH Group forged a one-of-a-kind partnership to collaboratively tackle?sustainability?challenges in?luxury retail. To initiate intrapreneurship at scale, the two groups jointly developed an online learning and ideation platform and held a hybrid forum in Hong Kong, Shanghai, and Paris.
Fabernovel built an online platform for sustainability knowledge transfer and sustainability project ideation and facilitated 12 workshops simultaneously to leverage the two groups’ collective intelligence to transform project ideas into concrete initiatives.
TIME VALLEE: Successful WeChat branding campaign
Chinese New Year, also known as the Spring Festival, is the most solemn celebration observed in China, with great cultural significance. From homegrown traditions to global celebrations, the Chinese New Year enjoys popularity for brands to build a strong cultural relevance to communicate with Chinese consumers.
During this season, Fabernovel supported TimeVallée (a Richemont company), the luxury multi-brand destination store of the most prestigious watches, to launch a?WeChat red packet campaign. The red packet itself was linked to the mini program e-commerce platform. Boosted by WeChat Moments ads and organic sharing, the campaign?reached over 4.6 million WeChat users, ultimately driving greater awareness, engagement, conversions, and loyalty.
MESSIKA: New client
Messika Maison is recognized for its diamond expertise and unique craftsmanship expressed through modern jewelry designs and exceptional high jewelry creations.
To accelerate in the Chinese market, Messika decided to partner with Fabernovel.?Messika will leverage our technology and data capabilities to build a full suite of digital infrastructure, including an?e-boutique WeChat mini program and data warehouse, etc. With the new consumer touchpoint, Messika would be able to achieve fully-functional consumer engagement.
NEWS
CHINA REOPENS ITS BORDERS: And Fabernovel Learning Expeditions are finally back
We are so proud to announce that, with China officially reopening its borders, Fabernovel re-launches its Learning Expeditions service.
Our programs will enable decision makers to get a pulse on the new China market situation, digital landscape and consumer behavior evolution, after the long zero-COVID policy period.
Our participants will be able to explore our ecosystem of partners, ranging from Chinese big tech and platforms (#Alibaba, #Tencent, #TikTok, #Bilibili…) to innovative Chinese scale-ups and startups, to industry experts.
Contact us for more information and stay tuned with us at Learning_Expeditions
UNDERSTANDING THE CHINESE MUSIC SUBCULTURE: Fabernovel and RADII present “Into The Night”
On Jan 5th, Fabernovel partnered with RADII and welcomed many crafty young artists to FABERNOVEL's brand new office in Shanghai. With an all-star lineup of panelists, we enjoyed a splendid night of music and deep-dived into Chinese youth culture and social identities.
INTO THE CHINAVERSE: The video replay of the event at the CCI FRANCE CHINE is out.
Fabernovel shared the stage with Steven Zhang, founder of KIVISENSE at CCI FRANCE CHINE Shanghai to explore how China is embracing the Metaverse wave with its own specificities and practices.
领英推荐
THE EXPLOSION OF COFFEE CULTURE IN CHINA: The video replay of the event organized with weHustle is out.
Fabernovel shared its key findings of the underlying challenges & opportunities for foreign coffee brands to enter the versatile and embracive Chinese market.
HOW BRANDS SHOULD COMMUNICATE DURING THE CHINESE NEW YEAR: A webinar organized with the EY Italy China desk.
Fabernovel delved into how brands reconnect emotionally with Chinese consumers during the Chinese New Year season. Discover how Western brands translate the cultural nuance into communication strategies spiced up with local flavors and rising cultural confidence among young Chinese consumers.
FABERNOVEL NEW SHANGHAI OFFICE: Check out the video recap of the grand opening party.
New Home, New Start! Shout out to all the friends who joined us on an exceptional night to celebrate the grand opening of our new office in Shanghai.
LIFE @FABERNOVEL
2023 FABERNOVEL KICK-OFF MEETING: We kickstart the new year with customer-centric resolutions
Fabernovel's annual kickoff meeting is an extended celebratory stretch that acknowledges the past year’s achievements and gets everyone ready for the big year ahead.?In this year’s workshop, we co-conceive measurable approaches to?improve and constantly deliver a great customer experience?across departments and beyond projects.
CECILIA LEE: Appointed Marketing Director
We are pleased to announce the appointment of? Cecilia L. as Fabernovel new Director of the Marketing Division.
With extensive experiences in digital, PR, creative and strategy, she will lead the marketing division to provide integrated communication solutions and help clients achieve higher conversions, across various social/digital media platforms and E-commerce sites.
TRENDING
China’s consumption recovers during the Lunar New Year holiday
China’s major mobile payment platforms, WeChat Pay and Alipay, each saw about a 20% yearly increase in transactions. Meanwhile, food, travel, and entertainment businesses saw a similar yearly increase during the festive period, with spending on restaurants and movies returning to 2019 levels.?
Step into your wildest dreams with the Generative Metaverse
Let's project the ultimate stage of dream exploration with the Generative Metaverse - A Freudian Dream Machine.
What if you could design your dream house in a virtual world, without any prior knowledge of architecture or design? What if you could create your own planet with its own rules, laws of physics, and unique flora and fauna, simply by describing it?
China Pulse by FABERNOVEL - Feb 2023
Subscribe and stay on top of China innovation & trends and what Fabernovel is up to.