China Enterprises' Going Global: Suggestions and Measures

In the tide of globalization, Chinese enterprises' overseas expansion has evolved from an "optional question" to a "mandatory one", transitioning from "selling to the world" to achieving high-quality development by "rooting in the world".

1. Develop a sound overseas expansion strategy. From a macro perspective, grasp the development path of overseas expansion, choose the right mode and destination for the enterprise, conduct thorough research on local policies and market environments, and understand and analyze local consumer needs to cope with market competition.

2. Enhance awareness of compliance issues. Be vigilant against compliance risks in various aspects, including intellectual property, overseas employment, exchange control, taxation, contract terms, and data. Keep an eye on policy changes and follow up on the latest enforcement cases. Conduct regular compliance reviews to raise compliance awareness and strengthen measures for compliance implementation, enhancing the enterprise's ability to withstand risks.

3. Strengthen localized operations and cross-cultural management. Chinese enterprises going overseas need to learn to "walk in different shoes". Externally, deepen understanding of local cultures and customs, accurately target user groups, and perceive demand changes to avoid "cultural incompatibility". Internally, manage cross-culturally, think from the perspective of local employees, and actively listen to their voices.

4. Plan overseas intellectual property layout. "Trademarks first, then products", Chinese enterprises should register and maintain trademarks, patents, and other intellectual property rights overseas in advance, to avoid the inability to protect rights due to the interests of the infringing country, which could lead to huge commercial losses. At the same time, strengthens the awareness of intellectual property risk prevention, increases the assessment and control of the enterprise's risks, and improves the construction of relevant teams.

5. Build the enterprise's own industrial and value chain advantages. On the one hand, overseas enterprises should establish collaborative relationships with upstream and downstream enterprises in the industry chain, organically integrate production, logistics, and trading links, and improve market penetration. On the other hand, enterprises constrained by geopolitics, such as new energy vehicles, should accurately grasp local policy requirements and improve their international market share by accelerating the layout of the overseas industrial chain.

"There will be times to ride the wind and waves, and to set sail with the clouds as they sail across the sea". The arrival of the "Great Navigation Age" brings unlimited possibilities for Chinese enterprises. The process of Chinese enterprises going global is inevitably full of challenges. Only by rationally viewing, actively trying, solidifying their core competitiveness, and improving their risk resistance ability, can they move forward steadily and keep climbing to new heights.