Chilli Partners’ travel blog: Germany
Make a tea and sit down comfortably as we tell you the story of Germany. The story of Germany is not only BMW, Oktoberfest, and the Reichstag, but also a fairly active GEO for the gambling strait, especially if you know the CA perfectly well and how to work with it. And that’s exactly what we’re going to be explaining in the new review.
What we know about Germany
Germany is famous for its precision, excellent machines, delicious sausages, and beer with pretzels. According to research by the OECD (Organization for Economic Cooperation and Development) Germany ranks 2nd in the world in terms of attractiveness for migrants, right after the United States.
More than 83 million people live in Germany with a large audience for our industry, but there are a number of points that you should pay attention to during the launch of traffic.
Internet access and Social Networks
Interesting statistics:
People in Germany don't really trust social networks and bloggers. The main news resources are much more popular here, and in the field of business especially, people trust industry magazines more.?
Despite the fact that social networks are not particularly trusted, they are still used, which is not surprising.
According to Statcounter, Facebook (65,43) accounts for the largest number of users in social networks, next comes Pinterest (8,9%) and Tumblr (8,47%), and the remaining of the TOP 6 social networks are Twitter (5,92%), Instagram (5,28%) and YouTube (3,31%).
History of the gambling industry in Germany
Gambling in Germany originated in the Middle Ages, when card games had already begun to appear in the country. In 1377, a monk from the city of Freiburg mentioned card games for the first time.
The first casino appeared in 1765 in Baden-Baden, where the cream of society from all over the world came. It is also known that “The Player” by F.Dostoevsky was inspired by being in the Kurhaus Casino Baden-Baden gambling house. It was this casino that I.Turgenev, M.Glinka, L.Tolstoy and even A.Stolypin visited, all because at that time gambling was considered the best entertainment powerful people.
Gambling regulation in Germany
The law allows licensed online casino operators to offer games across the country.
For an even distribution of rights, duties, and responsibilities, the regulation of different industries is entrusted to the bodies of different federal lands:
At the same time, each federal land can make a separate decision on whether to issue or not to issue licenses for various types of games.??
According to the new proposed regulatory rules, German licenses will also be needed for companies with an EU license that previously provided their services in Germany. If the relevant application is not submitted, they will not be able to work in the German market.
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Online casinos wishing to obtain a German license must stop offering table games (roulette, baccarat, blackjack) and live games.
In addition, gambling sites with a German license will no longer be called casinos and will not contain the terms "Spielbank" or "Spielhalle", which are synonyms of the word "casino".
Taxation of online casinos in Germany
The latest amendments to the law prescribe a tax rate of 5.3% of the turnover of gambling operators.?
According to the European Gaming and Betting Association (EGBA), this negatively affects the development of the market.?
This is due to the data previously provided by the analytical company Gold media. The study showed that most players are afraid of reducing their winnings: licensed operators will want to compensate for losses. In this situation, the majority of gamblers (up to 49%) plan to switch to offshore online casinos.?
At the moment, representatives of the gambling industry are calling on the German authorities to revise the bill and reduce the rate.
Working with the target audience of players from Germany
Germany remains an extremely attractive online gambling market. Despite all the restrictions and prohibitions, it is one of the largest economies in Europe. The population is just over 83 million people, the country is 6th place in the world in terms of living standards.?
According to a study by the Stiftung für Zukunftsfragen Foundation, which was conducted in early 2020, most Germans are lovers of passive recreation and do not like to leave home for entertainment. 78% of respondents like to sit on the Internet as a passtime.? At the same time, 11% of Germans surveyed like to spend their free time gambling, during the pandemic, holidays, quarantine restrictions, people were forced to search for entertainment on the Internet more often.
According to a study by the INSA Institute, one in six Germans over the age of 18 "regularly" or "from time to time" gamble for money. In general, the number of players is 12.12% of the total population of Germany.
Conclusion
As we can see, Germans like passive recreation, it is much more pleasant for them to sit in a chair with a laptop or phone and play a couple of games than to go out somewhere. Also, because of the quarantine, Germans are increasingly going online for entertainment, and this gives us more and more options for launching traffic. Because of the economic level of the country and high salaries, they can afford to spend money. Therefore, the main thing is to find an approach to the audience, and then GEO will definitely come to you!
Get started, and we wish you success in mastering Germany!
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