CHILLAFISH brand recognized as top growth toy manufacturer

ANTWERP, August 28th – ?NPD, the market leader in retail sell-through data and analysis, recently reported that CHILLAFISH is the 4th strongest grower in its category in the US market, the largest toy market in the world.

This is a strong recognition of our continued growth in the toy business and more specifically in the ride-on and balance bike categories.?Today, CHILLAFISH offers perhaps the most extensive range of balance bikes in the industry with very strong value products in different sizes, styles, and specifications.?

In May 2019, The CHILLAFISH Company reached a major milestone in its young history: over 1 million products sold successfully in the market. ??Today in 2022 we almost doubled that number nearing 2M toys sold worldwide.

Continuous innovations, strong refreshing styles and great quality are the hallmarks of the CHILLAFISH brand.?

Last year, CHILLAFISH launched their range of “GLOW” balance bikes like the BMXie GLOW and Charlie GLOW.?Models that have immediately sold in large quantities worldwide and have proven to be very successful.Those models feature LED-activated wheels that light-up when riding, an innovation in the balance bike category.

This year in 2022, CHILLAFISH launched their first item in the summer toys category: Skibbi, an adjustable length skipping rope that can be enjoyed by kids and adults of all sizes.?In addition to that, also a full range of scooters has been designed with strong styles and features, and is now in stores worldwide, from 2-wheel folding scooters, over 3-wheel lean-to-steer scooters up to stunt scooters.

If you would like more information about this topic, please contact Seppe De Roeck at [email protected] / +32 496 58 59 62.

The original NPD report can be consulted here: https://www.npd.com/wp-content/uploads/2022/08/Toys-H1-2022-Performance-Lead-Nurture-August-2022-v4.pdf

Visit https://shop.chillafish.com to see our full range.