Here at SRW, we not only create amazing creative content, but we also keep a close eye on what's happening all around the digital landscape. So what’s been on our minds this week? The Eagles and Chiefs will face off again in the Super Bowl, McDonald's partnered with Angel Reese, and Martha Stewart promoted MAC through a series of “thirst trap” posts.
- The NFL playoffs have set the stage for Super Bowl LIX, where the Kansas City Chiefs will once again face off against the Philadelphia Eagles — marking their second championship clash in three years. In Super Bowl LVII, the Chiefs emerged victorious, but this year, anything can happen. With Patrick Mahomes aiming to extend his Super Bowl dominance and Kendrick Lamar set to deliver an electrifying halftime show, this game promises to be a must-watch event.
- DeepSeek AI is making waves — and stirring up controversy — as it pushes the boundaries of artificial intelligence. DeepSeek recently jumped to the forefront of AI innovation, but not without its fair share of debate. Critics have raised concerns over data sourcing, potential biases, and its rapid expansion in the AI space, while supporters see it as the next big leap in tech. With its newest version recently released, DeepSeek shot to the top of Apple Store’s downloads, which was not only unexpected but sent several big tech stocks spiraling.
?? Influencer x Brand Collaborations:
- McDonald’s x Angel Reese: McDonald’s just announced its newest collaboration with WNBA star Angel Reese, making her the first female athlete to have her own signature meal. Featuring her go-to McDonald’s favorites — a BBQ Bacon Quarter Pounder with Cheese topped with a new BBQ sauce, plus French fries and a drink — this collab is all about celebrating confidence, culture, and legendary flavor. Plus, with exclusive merch to match, this is one you won’t want to miss.
- Martha Stewart x MAC: Martha Stewart and MAC Cosmetics are teaming up for a collaboration that’s as unexpected as it is iconic. Known for her timeless elegance and impeccable taste, Stewart is bringing her signature touch to the beauty world with a collection that blends classic glam with a modern twist. This collaboration is all about sophistication with a hint of fun as Stewart posts thirst traps on Instagram promoting their nude shades as part of the “I Only Wear MAC” campaign.
