The chief marketing officer's role in securing growth, sparkling wine & champagne in GTR and the ultimate BCB preview - Global Drinks Intel Newsletter

The chief marketing officer's role in securing growth, sparkling wine & champagne in GTR and the ultimate BCB preview - Global Drinks Intel Newsletter

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On Global Drinks Intel last week...

Amid the deal-making and speculation that has characterised the global drinks industry in recent months sits an uncomfortable truth – brand owners are overlooking their biggest growth driver.

Europe’s biggest on-premise trade show is back. From 14–16 October, Bar Convent Berlin will once again welcome bar owners, bartenders, brand owners and manufacturers from almost 90 countries, with visitor numbers expected to be in excess of 12,000.

Geopolitical nuances, macroeconomic uncertainty and a stuttering revival in Asia Pacific are impeding champagne and sparkling wine’s rebound in global travel retail.

The latest issue of Global Drinks Intel magazine is available now, exclusively to subscribers.

Constellation Brands has targeted the second half of its current financial year for a return to growth for wine and spirits as second-quarter and six-month sales came in up by low single digits.

Also on Global Drinks Intel last week:

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