Chief ‘Market’ Officer

Our weekly CMO Council LinkedIn newsletter provides insights to CMOs on:

o?? What makes a great CMO?

o?? The unlikely brand building partnership

o?? The evolution of the creator economy

o?? How digital innovation transforms the drive-thru

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What Makes A Great CMO?

Being a great CMO brings expertise in the market, but also includes a host of intangibles. And that great CMO is also at the front of the boardroom, driving strategy, culture/brand, and winning hearts and minds, says Christine Heckart, founder and CEO of Xapa World. “One mistake I think we made in inventing the CMO title is that we called it the chief marketing officer, instead of the chief market officer. That ‘ing’ gets marketers into trouble, because everything becomes about the tactical ‘ing’ instead of the MARKET. A great CMO deeply understands the market they shape, inspire, lead and serve. They understand the buyers and their problems, the products and how those products/services address the problem, the competition and how your company differentiates itself (be different, not just better). The ‘ing’ is in service to the strategy and the market.” Learn the ‘recipe’ to becoming a successful CMO

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The Unlikely Brand Building Partnership

The top three marketing initiatives posing the greatest security risks are AI and machine learning, customer behavior data, and Internet of Things, our CMO Council found in our latest study, Marketing and Data Security: The Unlikely Brand Building Partnership. Much is riding on marketing and security to keep data safe as these initiatives take flight. When security is willing to collaborate with marketing, companies stand to enjoy a higher level of performance in four critical areas: brand reputation, data insights, customer experience, employee experience. Working together, marketing and security can better acquire and protect customer data for actionable insights and enrich both the customer and employee experiences. CMO Council found that a third of marketing-security partnerships are not collaborating effectively to acquire, maintain, and secure customer data for competitive advantage. Find out why marketing and data security partnerships are brand critical

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The Changing Creator Economy

The future of the Creator Economy allows brands to concentrate on community building, niche nano-markets and cultivate better relationships with content creators influencing consumers. Frank Carvalho, CMO of Foap, says the creator economy refers to the economic system that has emerged with the rise of digital platforms and technology, enabling individuals to create and distribute their own content, products, or services directly to an audience. In this model, individuals, often referred to as "creators," leverage digital platforms and tools to build and monetize their personal brands. “The creator economy has gained significant momentum in recent years, driven by the democratization of content creation tools and the widespread adoption of digital platforms. It has created new opportunities for individuals to turn their passions and talents into sustainable careers while challenging traditional models of media and entertainment.” How brands can benefit from tapping a talented global community of inspired creators

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Digital Innovation Transforms Drive-Thru

Digital innovation at the point of transaction is transforming America’s 200,000 drive-thru lanes, which serve 84 million Americans daily and account for 70% of quick-service restaurant sales. Source this?new guide?to on premise, “in the-moment” marketing from the CMO Council and uKnomi, Real-Time AI Interaction at the Point of Transaction. Find out how to seamlessly recognize and reward drive-thru customers at scale, enable profitable suggestive ordering conversations, and satisfy and gratify with faster more efficient service. Personalized customer identification and engagement systems – driven by enriched data and automated AI-driven interactions at the point-of-service – are cost-effective to deploy and can improve operator yield by 20% and more. Why AI is a large part of digital innovation driving QSR sales

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For in depth insights into what CMOs are talking about, subscribe to Marketing Magnified, the CMO Council’s external newsletter.

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