Chief AI Officers on the Rise, StealthGPT - latest AI tool, Horizon Worlds & Virtual Influencers
Asavari Moon
LinkedIn Top Voice | Global Marketing & AI Leader | MBA- IIML | TEDx Speaker | UN Women | Top 100 Marketing Leaders EMEA | Ex L’Oreal, Meta | Top 50 Women in AI | Lived in 6 countries
Hello DigiVerse Enthusiasts,
Welcome back to your trusted Monday dose of the most exhilarating stories from the world of emerging technology, digital & social media - DigiVerse Mondays with Moon!
Your guide to the latest news & innovation in emerging technology, Digital & Social Media and our exciting path to the Metaverse and AI.
Leave a comment and let me know what you would like to see in the future, let's learn and grow together!
A lot happened this week! So , get ready for a whirlwind tour of this week's most exhilarating tech stories.
Hold onto your seats as we zoom through the latest developments this week. Grab a refreshing beverage and join in!
Here’s what I’ll be covering today:
?? The Birth of the Chief AI Officer
?? StealthGPT: Your New Favorite AI Tool
?? Amazon's AI-Powered Listings: A Game-Changer or a Gamble?
?? Meta's Horizon Worlds: Expands to Web and Mobile
???? Apple launched a new film to showcase progress on its sustainability goals
?? Pinterest: Unveils new ad formats and features to enhance user experience
??TikTok introduces in-stream shopping
???The Rocky Road Ahead for "X" with legal hassles and policy reforms
Latest in the world of AI
1] Rise of newest role - Chief AI officer
But what does a Chief AI office do?
Well the role covers wide areas from advocating for ethical AI to fostering AI literacy within the organization.
2] StealthGPT: A new AI tool is everyone’s fav:
StealthGPT, a Tool for Generating Undetectable Artificial Intelligence Text, Has Recently Been Crowned the Best Undetectable AI Tool in a Recent Study.
3] Amazon's AI Endeavour: Boom or Bust?
Amazon is using the latest advancements in AI to dramatically improve the listing creation and management experience for sellers. A new set of generative AI capabilities will simplify how Amazon sellers create more thorough and captivating product descriptions, titles, and listing details.
Amazon unveiled generative AI tools to assist sellers in crafting product descriptions, leveraging large language models potentially trained on its vast product data.
While this innovation parallels eBay's and Shopify's AI-focused shifts, concerns arise over potential misleading information and associated liabilities from AI-generated content.
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Latest in the world of Digital & Social Media
?4] Horizon Worlds Breaks Free: Meta's VR Playground Expands to Web and Mobile"
Meta's Horizon Worlds is broadening its horizons, venturing from headset exclusivity to early access on web and mobile platforms, aiming to engage a larger user base with enhanced features including more lifelike avatars. Despite prior low population reports and a 47.5% cut on user sales, the platform promises an enriched virtual social space, fortified with safety features for teenage users.
5] Pinterest introduced various new ad formats and enhanced features
Premiere Spotlight ads for increased visibility, interactive showcase ads, and personalized quiz ads, alongside improvements to the Business Manager for agencies and a preview of the upcoming Creative Studio for generating brand imagery. Additionally, the platform has incorporated mobile deep links, ecommerce integrations, and the new Collages feature to facilitate a more shoppable and user-curated experience.
6] TikTok introduces in-stream shopping for all U.S. businesses
Offering native listings with features like product showcases and in-app secure checkouts, while also incentivizing creators with commissions. Following its triumph in China and expansion from the U.K., TikTok hopes its immense popularity will captivate Western audiences and attract more U.S. retailers to its shopping platform.
Latest in the world of Tech?
7] Apple launched a new film to showcase progress on its sustainability goals.
It features mother nature and doesn’t bog you down in numbers, yet still manages to reel off a lot of great sounding sustainability metrics. Apple has unveiled its upcoming OS updates, iOS 17 and macOS Sonoma, bringing a slew of enhancements including new in-call controls and recurring Apple Cash payments for iPhone users, and a revamped desktop experience with improved security features for Mac users. The iOS 17 will be available from September 18, followed by the release of macOS Sonoma on September 26.
8] Google is updating its Shopping tab in the Search Console
To notify merchants of product visibility issues and to help them enhance product rankings through optimized shipping and return policy information. To take advantage of these improvements, which aim to bolster Google's ecommerce infrastructure, merchants must link their Search Console property to their Merchant Center account, with a phased rollout of the features anticipated in the upcoming weeks.
9] X's Rocky Road Ahead: With Legal Challenges and Policy Reforms
Despite efforts to reform the platform using a "Freedom of Speech, Not Reach" approach, X finds itself engulfed in mounting legal troubles, including a recent subpoena in Amsterdam regarding data misuse from 2013 to 2021. The ongoing legal issues and potential advertiser backlash, owing to the platform's non-compliance with content removal orders, threaten to tarnish its image further under Elon Musk's stewardship.
That's all for this week's updates. I'll be back next week with lots of insights and resources for you.
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