Chiara Ferragni's collaboration with Amazon Fashion

You can now find Amazon Fashion′s collaboration with Chiara Ferragni  for our Spring-Summer '16 campaign  in our EU sites - UK, DE, FR, IT, ES

Chiara Ferragni brings her cool LA/Milan style to Amazon Fashion to kick start our Spring/Summer season. She presents her favorite new season pieces and reveals how she will be wearing them. 

Chiara has more than 5 million Instagram followers and has skyrocketed from blogging star to fashion sensation since founding "The blonde salad" in 2009.

Chiara′s instagram page

Splitting her time between her native Milan and adoptive LA, Chiara's look is the perfect fusion of both: playful polish with a youthful-cool edge.

Chiara selected the styles for the shooting. The yellow dress below is actually from a small Spanish brand called Pepa Loves.

I am really proud to see that this Spanish brand, unexpectedly, saw one of its dresses being selected by Chiara and featured on the front store of all Amazon Europe websites. This means potentially millions of people seeing the dress of this brand across Europe. This is the beauty of new media, where small coincidences lead to events at massive scale.

While we ran out of stock within hours, we have asked the brand to supply us with more inventory. Once we receive it, we will send an email to all European customers that visited the product when it was out of stock.

Below you can see more products of Pepa Loves on Amazon.

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AMAZON FASHION′S LATEST NEWS

Some other cool stuff has happened lately on Amazon Fashion in Europe. Below are some stories.

Amazon Fashion′s Shooting studio in London

Chiara′s shooting took place in our new shooting studio in Shoreditch, London — a 46,000 square-foot venue with 22 shooting bays and that will help produce more than 500,000 images of clothes per year. This is one of the largest in Europe.  The studio is a brick structure that dates to 1850 and was built under the arches of the Hoxton railway line and is leased from Transport for London, the city’s transportation authority.

We shoot 500,000 images per year

We started doing print advertising...

Last Autumn Winter, Amazon Fashion started doing print advertising and the campaign "Don′t look like me, look like you", was launched, with Suki Waterhouse as ambassador of the Autumn Winter campaign. It was the first time our consumer business was doing print advertisement. 

We kept adding new brands...

We have kept adding more and more fashion brands. Just in Spain, we were launching one brand every other week. Noticeable brands launched in the last year are New Look, Mango, Cortefiel, Springfield, Hackett, Brooks Brothers, Stefanel, Harmont & Blaine, Pennyblack, Roberto Verino.

Last season, we launched a Spanish fashion brand every other week

We changed our Fashion home pages

Below is the Men′s front store of Amazon Fashion UK, featuring new season collection, editor′s picks, brand focus and deals. 

We launched our social media pages

We launched our Facebook, Instagram and Youtube pages. 

We launched a sub-navigation bar

We launched a fashion friendly sub-nav bar where we can share inspiring stories with our customers. 

And much more...

New features are being launched monthly that bit by bit contribute to improving the fashion experience of our customers. So stay tuned... ;)