Cheltenham CEO named as one of Britain's Top 50 Business Advisers

A Cheltenham business mentor has been named as one of Britain’s top 50 business advisers.

Angela De Souza, who offers business advice to help local entrepreneurs, was picked from hundreds of advisers from around the UK for her work with businesswomen.

Angela, who runs Women's Business Club from her office in Winchcombe, said: “Having spent many years working with businesses of all sizes, I understand the many challenges they face to maintain their existence in the current economic climate. The challenge is immense and so if by giving my time and experience businesswomen have a better chance of survival and can drive the wider economic recovery, then that’s a satisfying role.”

Angela has twenty years of experience as a business adviser and has used her successes on failures to created the Success Story System to help set any business on a clear path towards future growth.

She will now go through to the public vote to find the UK’s Top Ten Advisers.

The Top 50 Adviser Awards are run by small business network Enterprise Nation, the UK’s leading support network for small businesses – in association with Xero, Dell Technologies and Neat. The list was compiled after the awards reached out to fledgling businesses to nominate an adviser that had helped them to build and grow a sustainable business.

The awards, which set out to highlight the work done behind the scenes by experts helping Britain’s army of small businesses to build and grow, revealed a rich vein of dedicated supporters for the UK’s expanding entrepreneurial culture, even during the pandemic.

Emma Jones, founder of Enterprise Nation said: “Business advisers are the unsung heroes behind Britain’s booming small business culture and their insight and experience are needed now more than ever.

“The awards have uncovered some incredible work that has helped firms take steps towards sustainability and growth or managing the current situation by pivoting and by taking a strategic look at their business.

“Research shows that those firms that take advice do better than those that don’t – and it stands to reason that good advice can help avoid some of the damaging, early mistakes entrepreneurs can make that can often force them to give up.

“The awards were designed to show how important this work is in action, in order to help more start-ups and small firms find out about the benefits of taking advice.”

The 50 advisers were chosen from hundreds of entries from around the UK, with ten outstanding experts picked out as the top ten.

Angela's top tips for growing a business are:

• Failure isn't final, keep trying until you succeed. 
• Strategically build your network, who you know is really important in life and business.
• Cash is king - keep your eyes on the numbers, no money equals no business.

To vote for Angela in the PR category, the list of advisers can be found at  www.enterprisenation.com/campaigns/top-50-advisers