Cheetos just designed a terrible font on purpose - Oh yes, and DeepSeek
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??Cheetos just designed a terrible custom font on purpose
Ask a type designer, and they’ll tell you: custom fonts shape brand identity in powerful ways. Expressing your unique brand with every letter typed — what’s not to like? But Cheetos has taken this idea one step further. Ever tried texting with cheese-dusted fingers? The designers at Cheetos have - and they turned that struggle into a font.
Hand-drawn with their non-cheesy, non-dominant hand, it’s deliberately messy, capturing the brand’s “hands-on” experience in every letter.
At a time when brand guidelines are stricter than ever, this approach challenges the norm - favouring personality and experience over pixel-perfect assets. And in an AI-driven world, where automation often prioritises efficiency over emotion, this delightfully human imperfection stands out. Could this signal a counter-trend toward more tactile, raw, and deeply authentic brand expressions? We’d like to think so.
Jonas Schmidt , Senior Business Designer at Designit
??World Economic Forum Future of Jobs Report 2025
The WEF Future of Jobs Report 2025 spells out a reality many leaders have sensed but struggled to address: while AI will revolutionise certain roles, human-centred skills - from active listening to ethical decision-making - remain critical. In a political climate where focus on the softer values is waning, it’s easy for organisations to overlook the people who will make or break their AI initiatives: their employees.
The report shows that collaboration skills and agility will define tomorrow’s workforce. So involve your teams early and often: let them pilot new AI tools, shape policy decisions, and voice how technology can improve their day-to-day experiences. When employees feel ownership, they’ll champion AI-driven changes rather than resist them.
Ultimately, this isn’t just about automation. It’s a call to action for leaders to see employees as co-creators in a rapidly evolving landscape. By investing in human potential, nurturing inclusive practices, and championing innovation, companies can align AI’s efficiencies with a more empowered, future-ready workforce.
Niklas Skovholt Mortensen , Chief Design Officer, Europe at Designit
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??Cadbury releases new range of bars that are perfect for sharing
Cadbury’s new sharing bars campaign is a clever example of how customer experience shapes brand storytelling. It resonates deeply because it taps into a universal truth - that we all play different roles in our relationships, often without recognition.
By turning those everyday contributions into a playful yet meaningful way to share, Cadbury has created an experience that customers don’t just see but feel. This campaign also highlights one of the challenges of every customer experience - how to capture and reward unspoken gestures of generosity. It embodies a sentiment we all recognise: appreciation matters.
At its core it’s a reflection of how small acts of kindness build stronger connections. And that’s what makes it so impactful.
Cecilia E. , Senior Global Marketing Manager at Designit
??DeepSeek shows AI's centre of power could shift away from US
This is, unquestionably, the big news of the week - for technologists and beyond.
The recent impact of DeepSeek on technology, finance, and even geopolitics reinforces the need to embrace emerging technology, but always with a cool mindset. We should be willing to experiment and learn—through design and prototyping - with a critical perspective to assess risks at all levels, similar to what Designit's Do No Harm framework offers.
Miguel Sabel Pereira , Global Director of Strategy and Sustainability at Designit
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2025 Customer Experience Predictions: Adaptive Personalisation, Proactive Solutions & Trust-Driven Design || The power of lifestyle choices in shaping a sustainable future || Breaking free from the algorithm: How brands can win back consumers through creativity || How to reimagine mobility in a world obsessed with cars || Design the future: An interview with Anita Gorgin, Global Marketing Strategy Manager at Lufthansa Group || A future shaped by accessibility-first design || Design the future: An interview with Anna Bracht, Brand Strategist at Lufthansa Group