CheersNHS update 2 (the one with Rhod Gilbert!)

This is the update I provided to sponsors and stakeholders on Friday 15th May.

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Hi all,

Happy Friday!

Here’s another CheersNHS update - as a reminder, this update goes out to all of our very kind sponsors and key stakeholders (~40 people currently).

Some of the thank you messages receives by the very kind donations so far:

• "Omg thank you so much! This has actually made my day. The thought of how people can be so generous and supportive just touches the soul ???? God bless ??"
• "Thank you very much. I am a nurse and ward manager for a female acute admissions mental health ward and will be sure to order food using your kind donation for my ward staff.”
• "Thank you so much for your kind gesture it really means so much to me and family. I hope you are all safe and well and was such a nice surprise”
• "I signed up to this ages ago not expecting anything and got my wee voucher today. What a pleasant surprise to come home to! Thank you so much! Stay safe xx"

Highlights:

• Rhod Gilbert (!!) has very kindly given us a helping hand in spreading awareness on his Facebook page (over 400 likes and 130 comments)! He also very generously donated 10 takeaways, and has made a warm intro into Velindre. In the few interactions I've had he’s been a pleasure to work with, a completely genuine and lovely guy, and I can’t thank him enough for his support.
• ï¿¡6,065 in donations (nearly ï¿¡2k in the last 24 hours alone!)
• 303 takeaways donated (= 303 happy NHS workers!)
• Featured in Metro, Chronicle, Fintech Times, Liverpool Echo, Wales 247, mentioned on a few radio stations, and interviewed on The Good News Show Podcast
• A new sponsor Upfluence.com enables us to do influencer outreach at scale for the next 2 months

Some requests from me:

• Journalists, presenters, radio hosts, etc. that you know —> please point them towards CheersNHS or intro them to me if you think there’d be even a squeak of interest
• )Influencers and celebs are instrumental in the success of this —> if you have any in your professional or personal networks, please consider asking them if they can pop a quick post on socials
• Would love a warm intro to Twitter or Facebook to see if they’ll give us some advertising credit if you know anyone at those companies
• Finding it difficult to get through to WalesOnline - given the significant majority of all of our teams are based here, I’d love to see CheersNHS featured. Is anyone able to make an intro?

The impact we’re having:

• Numerous people have said that donating on CheersNHS will supersede their Thursday evening clap, which is just immense
• Take a look at the new Wall of Love that shows all matches and the amazing messages left by people
• Definitely check out this heartfelt message and response. Also spotted some NHS workers donating to fellow NHS workers
• Donors being overwhelmingly happy with the product experience and their ability to tangibly say thank you (see attached screenshot)

Upcoming product development:

• Emails will automatically be sent to gifters when they’ve been left a thank you messaged
• Optimize UX for the new Wall of Love so it works better on mobile
• Improve design in places to encourage more sharing from both gifters and recipients
• Automatically follow up email prospective gifters who complete step 1 but do not end up buying a JE voucher to increase our conversion rate
• I’m looking for companies to offer incentives (discounts, freebies, etc.) for people donating, so that we can further incentivise donations and increase our addressable market. If we can make donating a no-brainer then we can grow more quickly and press coverage will be easier. If your company would like to discuss this, or if you have any suggestions for companies that may, then please let me know. A basic example would be a 10% voucher for donating, or Spotify Premium free for a few months, or something along those lines (but open to suggestions). Needs UK-wide appeal as opposed to being local.

I’m really hopeful, and genuinely do believe, that we’re all following along a project that’ll go “viral” at some point – if you think there’s anything you can do or say that will incase our chances, then please don’t hesitate to act upon it or let me know ??

Feel free to share this update within your respective companies.

Have a lovely weekend!

Many thanks,

Joe Tannorella

https://www.cheersnhs.com/

#NHS #ThankYouNHS #ClapForNHS