Cheers to the First of Many!

As Thanksgiving approaches, it’s the perfect time to reflect on the importance of gratitude and connection. We’re thankful for our incredible community of marketers, business leaders, and innovators who make our work and the conversations we have each day so meaningful. Before we head out of our respective offices to enjoy time with family and friends next week, we wanted to share our first of many monthly roundups featuring key insights, strategies, and trends in digital marketing from this past month.

First Up: Thanks for Sharing!

We started this month by asking you what kind of content you’d like to see from us, and you responded loud and clear! The top picks? Industry insights & trends, network tips & best practices, and case studies & success stories. We’ll be bringing you more of what you asked for in these monthly roundups and our weekly email newsletters (Haven’t joined? Sign up here!).

Network Tips & Best Practices

Every Ad Dollar Counts ??

• In auction-based ad platforms like Google, Facebook, and Amazon, real-time bidding ensures every dollar works harder. Discover how a dynamic, data-driven approach can optimize your ad spend to drive sustainable growth. Maximize your ad impact.

Cross-Platform Brand Consistency ??

• This holiday season, maintaining a cohesive brand presence across all channels is more important than ever. Cross-platform consistency builds trust, ensures recognition, and keeps your brand top of mind for shoppers. Explore the benefits here.

Case Studies & Success Stories

Cracking the Code to Multi-Channel Success in Online Education ??

• How do you fuel sustainable growth in a fast-changing digital landscape? We tackled this challenge by designing a multi-channel strategy that drove over $120 million in revenue across Google, Meta, and Microsoft. From predictive models to creative testing, every piece played a part in scaling profitability. Curious about the winning strategy? Read more here.

Google’s Performance Max (PMAX); Not Just for eCommerce?

• PMAX isn’t just for eCommerce–it can also drive impressive revenue growth in other industries. In this case study, we leveraged PMAX to boost a client’s incremental revenue by over $11,000 in just 1.5 months while maintaining competitive returns. By integrating PMAX with existing campaigns, they expanded their audience reach and showcased the versatility of machine learning for advertising. Curious how this approach can optimize performance in your field? Read the full article for insights. ??

Industry Insights & Trends

Google Shopping’s 'Sale Event' Feature

• Google’s new 'Sale Event' promotion simplifies how U.S. merchants showcase store-wide discounts. With no product-specific listings required, it’s a game-changer for holiday promotions. Reach more deal-seeking customers with less hassle. ??

TikTok’s AI Video Generation Tool ???

• TikTok is lowering the barrier to entry for marketers with its new Symphony Creative Studio. This AI tool converts product descriptions into video clips, making content creation more accessible for businesses of all sizes. Why we care? It democratizes video marketing for TikTok’s massive audience.

And, In Case You Missed It…

• Optimize your feed for holiday shopping. ???

• Are you playing to win, or just not to lose? ??
• Google adds PMAX segmentation reporting. ??

Thanks for checking out our first monthly roundup! We’re thrilled to have you as part of our community and can’t wait to hear which topics stood out to you most this month.

If you haven’t yet, be sure to sign up for our weekly email newsletter here to stay in the loop with the latest insights and strategies!

Wishing you a warm and joyful holiday filled with good company and celebration.

- The Working Planet team