Cheers to 2025!

As we step into 2025, one word defines my outlook:?Optimism. Reflecting on 2024, that word would be?Gratitude. Let’s start there.

At GALLO, we are fortunate to have the dedication of over 7,500 employees working across the globe—from growers and winemakers to bottling plant workers, marketers, sales teams, and more. Our success, however, extends far beyond GALLO itself. It’s powered by the incredible efforts of thousands of our distributor teams and retailers, who bring our products to consumers every day. And, our international teams play a vital role in expanding our global footprint, ensuring our brands resonate in markets around the world.

To everyone who plays a part in delivering our brands to shelves and tables—no matter where you are or what tier you represent—thank you. Your hard work, collaboration, and passion are the foundation of our success.

Looking Ahead: Cautious Optimism for 2025

Optimism isn’t just a mindset, it’s a necessity. While challenges remain, such as shifting consumer behaviors and increased competition, I’m excited about the opportunities that lie ahead.

People are still enjoying wine and spirits, but the occasions for them are evolving. As an industry, our collective challenge is to reimagine how beverages fit into modern lifestyles, while also inviting new LDA consumers into the category. This requires focused, disciplined brand-building efforts that connect with consumers in?authentic, relevant, and memorable ways.

Why I’m Optimistic

Consumer preferences are evolving, opening the door for new possibilities. Taste profiles are expanding, and product categories are blending in ways we’ve never seen before. GALLO is embracing this momentum through?innovation.

Recent launches, like?High Noon Vodka Iced Tea,?Soonhari Soju,?Montucky Cold Snacks,?ViBE,?VMC, and?Viarae,?showcase our ability to deliver bold, adventurous options that resonate with today’s consumers. But innovation is just the beginning. Success hinges on ensuring that every brand we build has:

• A?clear purpose
• A?compelling story
• A?strong presence?in the market, regardless of the tier or region

A Culture of Inclusion and Collaboration

At GALLO, our culture is built on inclusion, collaboration, and an unwavering commitment to excellence. We’re always striving to bring more people into the fold, whether as fans of our brands, teammates in our mission, or partners in the trade.

On that note, I’m thrilled to welcome?Team Canada?to our North American Sales team!

Thank You

To our employees, international teams, distributor teams, and retailers: we appreciate your hard work and support of our brands. Together, we will continue to drive growth, adapt to new challenges, and build brands that consumers love. Whether you’re creating, selling, distributing, or stocking our products, we all play a role in shaping the future of this industry.

If you’re curious about the opportunities at GALLO, I encourage you to visit?gallocareers.com. There is so much more I’d love to share, but the best way to truly understand what we’re building is to join us.

All the Best,

Ted