Checklists & Trophies

Monthly Musings

The return-to-office push has yet to die down. But many companies — including Codesmith — aren't feeling the squeeze. Even with employees across three continents, our team is successfully navigating remote work.

So why do other companies struggle? It seems to boil down to leadership buy-in, company culture and tools for collaboration and communication.

To us, the question isn't whether the grand remote work experiment is a pass or fail. It's whether individual companies pass or fail the remote work experiment. And like everything else in business, there are no golden tickets. We'd wager remote work is here to stay for the companies that embrace it.

- Thoughtfully, the Codesmith team

Eyes On The Industry

• Since Elon Musk's Twitter takeover, several competitors have popped up. Bluesky, Mastodon and now, Instagram Threads. Will one win out? It remains to be seen.
• Per Bloomberg, VCs are tightening their wallets, especially during seed rounds. Last quarter, investors spent half of what they did for the same period last year. Founders have got to be pitch perfect.
• Since Reddit's proposed API rate hikes last month, a moderator-led blackout has continued. The effects are so large, Google announced its search capabilities have suffered.

Build It

4 Questions To Find The Right Developer For Startups

?Plus, resources to find third-party references for software developers?

Market It

5-Step Mobile App Go-To-Market Strategy

The best go-to-marketing plan ensures your eggs have multiple baskets. That means short-term and long-term strategies. And it will encompass paid and organic channels.

1. Identify Your Target Market & Customer Persona

2. Budget Paid Promotion Through Social Media & PPC Campaigns

3. Create A Mobile-First Website

4. Optimize Your Website for Organic Search

5. Set Up & Track KPIs With Tools Like GA4

?Full details on the plan are right here?

By The Way... ??

Codesmith Named One Of The Top Five App Developers In Georgia

?? We're incredibly proud to announce our ranking as one of the top 5 app developers in Georgia! ?? Thank you to our team — your dedication is everything. And thank you to our clients for sharing their positive experiences! We're honored to be your dev partner???

Thanks for reading! Subscribe for monthly industry news from The Appreneur. Questions? DM us at?Codesmith?or [email protected].