Website Speed
- Enable browser caching.
- Minimize server response time.
- Optimize images by compressing and resizing them.
- Minify CSS, JavaScript, and HTML files.
- Enable GZIP compression.
Mobile-Friendly Design
- Ensure your website is responsive and mobile-friendly.
- Use a responsive design that adjusts to different screen sizes.
- Test your website using Google's Mobile-Friendly Test tool.
XML Sitemap
- Create an XML sitemap and submit it to search engines like Google.
- Ensure the sitemap is updated regularly and includes all relevant pages.
Robots.txt
- Create a robots.txt file to control search engine crawlers' access to your site.
- Ensure important pages are not blocked from indexing.
URL Structure
- Use SEO-friendly URLs that are descriptive and include keywords.
- Ensure URLs are concise, readable, and static.
Canonicalization
- Implement canonical tags to prevent duplicate content issues.
- Specify the preferred version of a URL to avoid indexing of similar/duplicate pages.
Redirects
- Use 301 redirects for permanent URL changes.
- Redirect non-www to www (or vice versa) using a preferred domain setting.
Site Navigation
- Create a clear and logical site structure.
- Use internal linking to connect related pages.
- Ensure all pages are accessible within a few clicks from the homepage.
Schema Markup
- Implement structured data using Schema.org markup.
- Mark up important elements like reviews, products, events, etc.
- Utilize appropriate schema types based on the content of your site.
SSL Certificate
- Secure your website with an SSL certificate (HTTPS).
- Ensure all pages and resources are served over HTTPS.
Website Crawling and Indexing
- Check for crawl errors using Google Search Console.
- Ensure search engines can access and index your important pages.
- Monitor and fix crawl errors, broken links, and duplicate content issues.
Meta Tags
- Optimize meta titles and descriptions for each page.
- Include relevant keywords and make them compelling for users.
- Ensure unique meta tags for each page.
Image Optimization
- Use descriptive file names and alt tags for images.
- Compress images without compromising quality.
- Specify image dimensions in HTML or CSS.
Structured Data Testing
- Validate your structured data using Google's Structured Data Testing Tool.
- Fix any errors or warnings found.
HTML and XML Sitemaps
- Ensure your HTML sitemap is accessible to users and includes all important pages.
- Check your XML sitemap for errors and submit it to search engines.
Analytics and Webmaster Tools
- Set up Google Analytics to track website performance.
- Connect your site to Google Search Console and monitor for issues.
