Checklist for product design/sense interviews
Pradipta D.
Founder | Product Builder | ex- Walmart, Microsoft | Indian School of Business | CS grad
? Explain the product - (Even if it is 'design a vending machine ..' question explain what is vending machine)
? Clarifying questions (Scope of product) -
??Parse the words and ask for any ambiguity
??Who is building the product ? - (any startup or other company)
??Why is the company building the product??
?? How is it in line with company’s mission ?
?? Why does the problem matter to the company ?
?? Company’s opportunities, strength & weakness for building this product
?? What problem space are we playing in ?
?? Existing competitors
??Who is this product for ? Any specific user segment ?
?? Why does the problem matter to the user ? or
?? Why do they want the product ?
?? ·What alternatives does the user have to solve the problem
??Other questions
?? Physical/Digital product
?? Web app/Mobile app
?? Personal experience of using such a product (optional)
? Goals, Scope and constraint
??Business goal (e.g. to increase user engagement)
??Product objective/product goals/product mission?- (state the goal of the product and how it furthers the company’s mission. Define the product goal in terms of the user problem, not a metric.)
??Scope (Location)?- (Build this for a particular market as a pilot and then expand?globally ?)
??Constraint - (Any specific timeline or budget constraint ?)
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? Reframe the question after all clarification
? Explain the structure of your answer
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? User Segments
??Cover all user segments in the ecosystem and choose primary user segment
??Further sub-segment chosen user segment by either
??demographics
??behavioral
??psychographic (interests/opinions)
??need-based* (Who has different motivations relative to the problem)
??Prioritize user segments by
?? Size of TAM (Target addressable market)
领英推荐
?? Willingness to use the product (Problem with current solution i.e most underserved)
?? Spend potential (optional)
?? Alignment with goal
?? Critical for MVP
?? Create personas (optional)
? Use cases/Pain-points/Needs
?? Map the user journey and friction at each point
?? Covered all edge cases ?
?? Prioritization of user needs :
?? Severity of the pain point
?? Frequency of pain point
?? How many people are affected by this pain point
?? Alignment with high level product goal
?? Which pain point is company best positioned to solve
?? How many existing solutions for that pain point
?? Finally use the ‘How might we’ structure to describe the problem to solve
? Solution
?? Is solution aligned with business goal ?
?? Is solution solving only the prioritized pain-point(s)
?? Trade-offs/Pros and cons/Risks for each suggested solution
?? Prioritization (There are many ways but highlighting easiest ones)
?? Value (User impact + Business impact) vs Cost or complexity
?? RICE
?? MoSCoW
?? Talk about the final user experience of solution in detail (if possible with mock)
? Success Metrics
? Summarize everything
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? Evaluation criteria
?? Proper problem scoping
?? Explain decisions clearly
??Speak out thought process
??Explain tradeoffs and risks
??Explain how to get data to validate hypothesis
??Solution should be aligned with business goal and target to solve only prioritized pain point
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Content Marketing | Growth Marketing | Product Enthusiast | EdTech | D2C
11 个月Pure gold !! Thank you for this insightful post.
Advisory Solution Consultant SPM Servicenow
2 年This is really great..the clarifying questions are spot on..I am also preparing and feels like I found a perfect framework for these types of questions..