Checklist: How to Perform Your Engagement Effectively
Engagement of your followers is the most important thing when making money from YouTube. You can increase your number of subscribers and views in many ways. But unless those numbers start going up, you're not seeing much money. So how do you engage with the right audience?
Here is a list you can tick off to improve your engagement on your platforms
Let’s get a deep dive into each checklist item!
1. Engage With The Right Audience
When you want to engage with your audience, it’s important to know who they are. Are they followers? Fans? Subscribers? Customers? Only engaging with one of these groups at a time can lead to an incomplete experience and, ultimately, a poor user experience overall.
The best way to engage with your audience is by understanding how they intDeract with your content and what they want from it.?
If you're unsure where to start, try reaching out to your subscribers or fans and asking them for feedback about what videos on your channel are successful and why.
2. Follow Big Creators
Follow influential people in your niche , but don't follow too many people. This can annoy your followers and hurt engagement if you follow too many people.?
You can also follow people with similar interests, but this is more of a long-term strategy. Then, the influencers in your niche will be more likely to interact with you and help you out—and this is what you want because it'll get you more followers.?
The best way to do this is by finding influential people in your niche and following them. You can find these people by searching for specific hashtags or topics on Instagram and looking at who has the most followers (this will show you the most popular posts).
From there, go through each person's profile and see how many followers they have compared to yours.?
Follow creators with similar numbers of followers as yours (this is important because it's easy for many creators to get lost in the shuffle). However, don't follow just anyone who follows you back.
3. Engage with Other Creators
Use each other's audiences to promote your content. If you have a large audience, ask small-time creators to share their work with your audience in exchange for exposure on your channel.?
You can also help them grow by sharing their content on social media or in the comments section of their videos.
Make your content easy to share. You want people to share your content, so make it easy for them.?
For example, include a link to your social media accounts in the description box on YouTube. You can then include hashtags that might be relevant to your audience.?
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If you're making a video, try adding an annotation at the end of the clip that includes links to your social networks.?
Go to events and meet-ups in your niche. This will allow you to network with other creators and learn more about their work. You can also ask them if they'd like to collaborate on a project or know any other creators interested in working with you.
4. Keep it Short and Simple
Keep it short and simple. The best engagement speeches are short, sweet and to the point. You don't want to get bogged down in details or try too hard to be clever—or worse yet, boring!
Instead of trying too hard (and failing), focus on staying on topic. Then, your audience will appreciate that you have some sense of what they're interested in.
Even if they don't care about your subject matter, it's better than being off-puttingly vague, like some people do when talking about themselves during an engagement speech. Stay positive!
5. Build Relationships
The first step to building a relationship with your audience is knowing what type of content they want. You can do this by researching trends, looking at which creators are doing well on Instagram, and asking for feedback from your followers.
Make sure your content is engaging. There are many types of content on Instagram, so it’s important to find your niche.?
If you’re trying to grow an account, you will likely want to focus on one specific topic or theme. This doesn’t mean you can’t post other things occasionally, but if people follow your account because they want a specific type of content, give it to them!?
You can also create a persona for your audience. A persona is a fictional character representing people who will watch your content.?
For example, if you’re making beauty videos, think about what kind of person would be interested in watching those videos. Is it someone who loves makeup but hates shopping for it? Someone who wants to learn how to do their makeup but doesn’t know where to start?
6. Ignore Your Ego
You should be comfortable with the fact that you might not know everything. However, when it comes to performing your engagement well, there will be some things you don’t know—and these can make all the difference.
For this process of learning new things about yourself and others around you to work effectively, it helps if we take a momentary pause from our ego and ask for advice from someone who has been there before or could see something we didn't see ourselves.?
This may sound like an obvious thing, but sometimes we forget how important it is for us to grow as individuals or even as couples:
Conclusion
It’s important to remember that engagement with your audience is an everyday activity. It doesn’t have to be a stressful one either! The most successful creators can authentically engage with their fans while building relationships and sharing their content with other creators.
However, if you are having trouble growing your engagement, Digital Estate Media has a team of professionals to help you. Feel free to contact us and book an appointment to help you with social media management.