[Checklist] How to Design an SEO-optimized Product Page

The product page is the most important page of your e-commerce website. The product page is the one where users learn about your product, compare it with others, and make a final choice. At the same time, these pages can generate a lot of organic traffic when they are SEO optimized properly.

So we have prepared a checklist with 9 points you need to look at to make sure your product detail page is visible to search engines.

#1. Keywords are in the right places

The very first step in improving your product page SEO is making sure that you’ve not only chosen the right and suitable keywords but also put them in the right places where they can perform at their best. You need to make sure that you have keywords with the highest search values in your:

• Product title/H1
• Subheadings
• URL

#2. Metadata is properly optimized

Optimizing meta titles and descriptions is another basic step for any page SEO. Metadata should include not only keywords with the highest search values but also short product information and key specifications.?

#3. Rich snippets are enabled

Rich snippets help you stand out from competitors, provide users with more information right away on SERP, and get more traffic. Depending on your CMS, you may need a special extension to enable them. Rich snippets for e-commerce products can include the following information:

• product rating
• number of reviews
• price
• stock availability

#4. Visual content meets Google's requirements

Video and images are highly important for your potential customers. At the same time, they can impact many aspects of SEO. Here are some points you need to check:

• Every image has image alt text that includes suitable keywords
• Images are in JPG or WebP formats
• Visual content is not impacting website loading speed
• Images are included in the XML sitemap

Pro tip: WIzart MaterialCloud can help you create SEO product descriptions and high-quality product images and generate a full list of product attributes with the help of a neural network. Book the demo today and see how it works.

#5. Main product pages are marked as canonicals

Normally, every product color, size, or any other attribute generates a new URL with duplicated content. To rank better on SERP, you need to indicate the main page with the rel=” canonical” tag so crawling bots will understand what pages they should index and prioritize.

#6. The XML sitemap is updated and includes product description pages

It’s a good practice to have a separate XML sitemap for product pages so you can reindex all of them in bulk. This can be especially handy during sales season when you temporarily change prices to discounted ones.

#7. The FAQ section is optimized to reach PAA and zero positions

The FAQ section can not only provide users with the needed answers and serve as a self-service tool but also can help you implore position on SERP and reach “special” content sections like people also ask and zero position. Use the following formula:

• Use questions in subheaders
• Add keywords to the subheaders
• Give a short answer to the question right away
• Add an image if possible

#8. Page loading speed is less than 2 seconds

To make sure your website loading speed is not affecting? SEO and potentially user behavior, run a test using Pagespeed Insights. You want the result to reach 90+ points for both desktop and mobile. If it’s not the case, you can check the detailed report this tool offers and address highlighted issues.

#9. Responsive layouts are set up correctly

In March 2021, Google shifted to mobile-first indexing. This means that everything we discussed above should be optimized for mobile devices. Check what your page looks like on different smartphones and tablets. Make sure that all content is visible and easy to read and understand for both crawling bots and users.

By following these steps, you can improve your product page's visibility on search engines and increase your chances of driving traffic and sales to your website.