Checklist For A Design Thinking Transformation

Part 8 of 8 on Design Transformation

Design thinking ensures that organizations identify what users value, prioritize their most valuable user journeys, and build the right things.

Over the course of this series we defined design thinking as a human-centred approach to innovation. We discussed the 3 categories organizations can be grouped into ranging from no guest focus to guest obsessed. Then we outlined how to build a world-class team. Next we reviewed the value of asking BIG questions. Then the hard part, making time for design thinking with a quick overview of a design sprint digging into formulating a long-term goal. Followed by pointing out how perfection can get in the way of great products your users will love. We ended by grounding this approach in numbers that prove design thinking leads to to financial gains.

Digital transformation with a focus on design takes commitment and is highly achievable if you follow the steps:

1. Obsess About Your Guest

2. Build The Right Team

3. Ask The Right Questions

4. Make Space For Design Thinking

5. Deploy, Measure, Iterate

Believe in the process!

This series and other content is also available on Medium here: https://uxdesign.cc/the-business-of-design-thinking-2c73b388e444

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First Post:

The Business Of Design Thinking

Previous Post:

Design Thinking Is Good For Business