CHECKD MATE - ANDREW GRIMSHAW
Checkd Group
Founded in 2012, Checkd Group offers a range of digital media products & services to the sports betting & gaming sector.
Quickfire:?
Job Title:?Commercial Director
Joined Checkd in:?January 2023
Nickname:?Grimmy
Favourite Sports Team:?Manchester United
Best thing about your role:?Variety of the day-to-day and the ability in a smaller agile business to make a difference?
Work & Weekend
Biggest industry development you have seen during your career:?
Without doubt the shift to mobile devices has been prolific
What most excites you about the industry:?
For us at Checkd, the opportunity in the US market is huge - we have a very exciting road ahead.
If I wasn’t a commercial /bus dev professional, I would have been:?
领英推荐
I think I'd have been a club promoter in the music industry.
Any hidden skills or secret hobbies:?
Bad guitar player!?
The Main Event
The end of the football season is imminent, how important is the off-season from a commercial perspective??
It never really stops as the time to get new B2B clients ready with products for the new season is obviously a short window, although I'm new to the business my first off-season will be extremely busy. We talk to pretty much everyone in the eco-system and like to get a fully rounded?view of what's important not only to our own B2C customer base, which is vital but of course to our growing B2B Operator client base too.
What will you be up to day-to-day once the season ends?
As the previous answer?- the close season is a busy time, we are continuously evaluating product performance and iteratively improving. We deliver betting products that customers understand and therefore use frequently. We like to keep it that way. There's a genuine passion in our business and the environment that I work in is one that encourages us all to stay creative and we're pretty relentless in looking to expand product distribution and keep our products relevant and appealing to the recreational?demographic.
How do you and your team prepare for this busy period?
Everyone enjoys what we do, it sounds a cliche but enjoying betting responsibly is a fun place to be and so preparation is a constant in our business - we're always thinking ahead and looking where we can make our mark. Diversification into other sports and geographical?expansion will follow.??