CHECKD GROUP NEWSLETTER - NOVEMBER 2023

Media

Long-term video content partnership with Betfair hits milestone?

Into its third football season, CheckdMedia’s partnership with Betfair on weekly video show, The Group Chat, continues to go from strength to strength. As we head into the busy December period, the content has already exceeded 4million impressions with over 550,000 views across our flagship football brand on X.

Bet MGM partnership

November saw us introduce a new partner to our portfolio, with Bet MGM selecting CheckdMedia to be one of their small number of UK partners. Using acquisition and retention strategies, the partnership has had a hugely successful start and has been extended into additional activity.

SEO and Paid Media team new hires

CheckdGroup was delighted to appoint George Webb as the new Head of SEO.?George joins from Engage INteractive and will be driving the global organic strategy?for FootyAccumulators.com, TheWinnersEnclosure.com and FlashPicks.com. Last?month also saw the arrival of Rob Cable in the newly appointed PPC Manager role.?Rob joins the team from MediaCom with a wealth of PPC experience to support?internal and external clients.?

Dev

FlashPicks v1.2 released to App and Google Play Stores in US

The new version of the popular FlashPicks app has been launched in the USA. New features include the expansion of the picks Tournaments incorporating the use of betting experts with their own groups where they can share picks with their audience. In addition, match centre pages have been added for NFL and NBA incorporating the most popular betting markets with the best statistical data and suggested parlays.

New Dev Hires

CheckdDev are excited about growing the team with the following appointments. Our new Junior Software Tester, Agnieszka Marsden, arrives having spent nearly 4 years as a tester at Connect Childcare. Elijah James comes in as a Junior Frontend Developer having recently graduated from the Northcoders Software Development Bootcamp.

International

Fantasy5 NBA campaign launch

FlashPicks has teamed up with fantasy sports game specialists Fantasy5. The content based campaign will support Fantasy5 in North America with traffic to their new free to play NBA game. With a jackpot of $5,000 to win the campaign is off to a great start and the team will continue to drive reach and engagement via social, web and app content.?

Social Media Growth

?Our international social accounts saw combined growth of 15,000 new followers over the past month with impressions increasing to 30m across the same period.