CHECKD GROUP NEWSLETTER

Media

EGR Power Affiliate Rankings Announced

We were delighted to move up 2 spots to 20th position in the latest EGR?Power Affiliate Rankings.

Feedback from the judges included references to our?growth in both North America and the UK, despite the lack of a major football tournament.?

The Judges commented: “Checkd Group had a solid 2023. In the UK, a combination of partnering with tier-one and tier-two operators have dovetailed to drive growth. Strong content in the shape of the William Hill-sponsored No Tippy Tappy Football with Sam Allardyce and the relaunch of I Had Trials Once with Bet365 is seeing engagement continue to rise.”

Euros 2024 Packages Launch

Following internal planning sessions for the Euros, a range of commercial packages are now available for partners. Bookmakers will be able to leverage the Footy Accumulators audience across the social channels, website and Betting Hub App.?

For information on packages, reach out to our Commercial Manager Jack Martorana .?

EGR Power Affiliates Summit

The EGR Power Affiliates summit was held in Marbella again this year, with Will Tyrrell and Alex Beecham attending on behalf of the Group. The event covered a?range of topics including North America legislation, media partnerships and M&A.

It?was great to discuss the latest global trends, and challenges in an ever-changing landscape and catch up with industry colleagues.

Dev

Launch of Paddy Power ‘Mix n Match’ Product

Checkd Dev collaborated with Flutter brand Paddy Power who launched their new ‘Mix n Match’ product in December. This innovative product combines both same game and multi-match markets in one exciting betting product. Powered by Checkd’s unique Smart ACCA API technology, the UI enables users to filter smarter betting opportunities far more quickly than ‘traditional’ bet builder user journeys. The product has been received well by end customers and following the evaluation of the first business quarter it’s already proven to drive more selections per bet and therefore drive Operator margin. Keep an eye on this product as further new features will be delivered soon!?

Rob E. , Head of Product at Paddy Power, said: “Checkd Dev were great to work with throughout and despite being a complex product, delivery was on time. Mix’N Match is a truly innovative product and one that’s already proving popular with our customers, benefiting the user journey through the smart use of data to support betting decisions.”

Shortlisted for EGR B2B Awards (Innovation in Mobile)

Checkd Dev is delighted to be shortlisted for yet another award recognising our continued efforts to keep driving innovation in all our products. Our launch of the native Flashpicks apps to support our legacy website covers dozens of markets in the NFL, NBA, MLB and NHL serving our US audience with an immersive, stats-based experience. Our Smart ACCA product has been enhanced further incorporating more markets like Player Fouls and Match Corners and our recently launched Boxing News App allows boxing fans to make their voice heard like never before with interactive scorecards and prediction leaderboards. We really do innovate and it’s good to see that recognised by the wider Industry.

International

Digital PR ramps up for FlashPicks

The Digital PR team achieved some incredible links and coverage on FlashPicks with the March Madness campaigns including TV news coverage on NBC Connecticut. With more than 80 pieces of coverage being landed online including on Sports Illustrated, the FlashPicks website visibility and brand awareness is going from strength to strength.

Through April there was a renewed focus on Soccer as part of FlashPicks’s content strategy, utilising our wealth of experience in the UK under the Footy Accumulators brand. This has contributed to impressive gains year on year for traffic acquisition and bookmaker interactions and sets us up for a massive summer with Copa America and even further into the future with the 2026 World Cup also taking place in the United States.