CHECKD GROUP NEWSLETTER - AUGUST 2023

Media

Strong Follower Growth for the new season

The new football season means legacy deals continue but also new partners are introduced into the mix. Both Sky Bet and BetUK took up takeover space on FootyAccumulators.com to drive their new season propositions. Across the social brands, there were just under 10,000 new followers as our new creative was rolled out across football content as a result of new bet types. The Betting Hub App also had over 3m sessions and 2,000 new installs. Momentum will now start to build as we head into the Champions League fixtures later this month.

No Tippy Tappy Live Show

Big Sam returned for the new season, with a range of guests including Jermain Defoe and Steve Bruce for No Tippy Tappy Football, in partnership with William Hill. August produced 75 published pieces of content across publications including The Sun, Daily Mirror, FourFourTwo, Liverpool Echo, and Yorkshire Evening Post. Overall, in August the results included 4.6 million impressions, 600,000 views and 1,000 new YouTube subscribers.?

New Series of Popular I Had Trials Once Podcast

Season 7 of the I Had Trials Once podcast launched ahead of the new season, sponsored by Sky Sports Fantasy Football. Guests included Sam Allardyce, Karl Robinson and former Salford City co-manager Anthony Johnson. The show delivered over 5,000 new social followers and 80,000 audio downloads.

SBC Barcelona Event: 19/20th September

The team will be attending SBC Barcelona in late September. We’ll be catching up with partners and showcasing some of the upcoming product releases on the Dev side. Reach out to Alex Beecham or Andrew Grimshaw if you want to catch up on Media and Dev opportunities.?

Dev

TalkSPORT Microsite Launch

Following the success of the TalkSPORT Edge app, CheckdDev helped re-build key pages of the TalkSPORT site. The league tables, fixtures/results page and match centre were rebuilt to help improve user experience, site performance and drive additional betting revenue. Initial analysis shows page view numbers have increased across all new pages with over 4x growth on Fixtures and Results.

Sky Sports Fantasy Football App

The team have continued their partnership with Sky Bet with the release of the Sky Sports Fantasy Football game for the 23/24 season. Over 350,000 teams have been submitted to compete for the ￡50,000 jackpot prize.

FlashPicks v1.1. App Release: Player Props & Graph Visualisation

To further bolster the FlashPicks app in time for the NFL season, the team have added Player Props markets to the Smart Picks tool. Five markets have each been added for NFL and NBA including Rushing Yards, Passing Yards, Player Points and Player threes. A graph view has also been incorporated to help users visually analyse the data better. For NBA, additional stats for the last 10 and 20 games have been added.?

International

The new FlashPicks App hits 1,500 downloads

Organic installs for the FlashPicks app have reached 1,500 in the first weeks since launch and are expected to ramp up now with marketing promotion and the start of the NFL schedule. The first FlashPicks Betting Tournament in app also went live for the MLB with over 100 initial entries.

Poker launches in partnership with PokerStars

The first FlashPicks Poker tournaments went live in August in partnership with PokerStars. The FlashPicks community delivered two hundred entrants into the last tournament with a $1k guaranteed prize pot. Numbers are expected to increase as tournaments are pushed from social, web and app channels in September.

New Media Partnerships for the NFL season

Ahead of the new season, a host of new exclusive media partnerships have been agreed. Four of the top five sports betting Discord communities in North America have been signed up to FlashPicks, adding a total user base of 220k to the already sizeable network. Alongside this a partnership with Bet365 is in place for the start of the NFL season, with site and app takeovers alongside brand engagement on social.